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iab.com

https://iab.com· First analyzed 16 Feb 2026· Updated 16 Feb 2026
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iab.com

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Hosting Provider

wpengine.com

IP Address

141.193.213.20

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

coen.ns.cloudflare.com.nelly.ns.cloudflare.com.

Performance

Page Speed

4.2 MB
159 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.3
cms
iabCustom

SEO Analysis

B70/100
10
3
1
I
iab.comiab.com

IAB

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Title Length3 chars

Recommended: 50-60 chars

Description Length114 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag - every page should have one H1

Crawlability

Sitemap

Type: standard

robots.txt

2 rules

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Sponsored

A+

Security Score

91%Excellent
Interactive

HTTPS

WAF

33d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.12.2025

Valid Until

21.03.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.iab.com

SHA-256 Fingerprint

6B:BB:5D:61:10:5B:90:46:56:B8:D7:02:BC:2B:43:91:71:5A:19:8A...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 1 Hours(max-age=3600, must-revalidate)
cf-cache-status
DYNAMIC
cf-edge-cache
cache,platform=wordpress
cf-ray🇩🇪 Frankfurt
9cee7d5e1925dc86-FRA
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Barracuda

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

d296737b.ess.barracudanetworks.com
d296737a.ess.barracudanetworks.com

Domain Information

iab.com

Domain Age
31 years

Created

02.02.1995

Expires

03.02.2031

Last Updated

10.02.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Typography & Readability

-apple-system + Arial-bold

68/100
Readability
/30
32/40

16px · LH 1.25

Hierarchy
/20
8/25

1x ratio

WCAG
/25
15/15

Contrast: undefined

Performance
/25
20/20

System fonts

Heading Font

-apple-system

Sans16px

Body Font

Arial-bold

Sans16px

Contrast Ratio

--

Reading Comfort

~33 CPL

Needs attention
16px
h1
35px
h2
28px
h3
16px
h4
16px
p
Major Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Weak hierarchy: Headlines should be at least 2x body size for clear visual structure.

✅ Excellent performance: System fonts eliminate font loading delays (better LCP).

✅ Protected text on images: Using text-shadow for readability.

⚠️ Cramped layout: 39 elements lack adequate spacing.

Business & Marketing Stack

4 Tools Detected

Enterprise

CRM Systems

1

Customer Relationship Management platforms

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
3
Defer

Top Script Sources

iab.com(8)cdnjs.cloudflare.com(6)googletagmanager.com(2)cdn.jsdelivr.net(2)cdn.cookielaw.org(1)

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Last analyzed: 16 Feb 2026 at 16:41

Historical Analysis & Change Tracking