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houghton.edu

https://houghton.edu· First analyzed 09 May 2026· Updated 09 May 2026
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houghton.edu
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Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2-09.azure-dns.net.ns3-09.azure-dns.org.ns4-09.azure-dns.info.ns1-09.azure-dns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
411 ms10%
Speed Index
534 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
86 KB
105 requests

Image Optimization

Lazy LoadWebPResponsiveSmush Pro
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv.
cms
houghtonCustom

Technology Stack

24 Technologies Detected

Plugins

7
Google Language TranslatorThe Events Calendar
Wp Smush Pro
Js_Composer
WooCommerce
Yoast SEO
WP Rocket

Advertising

4
Google AdsGoogle AdSenseLinkedIn AdsTikTok Pixel

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

CSS Frameworks

2
Bootstrapv4.1.1
Tailwind CSS

Icon Libraries

2
Font AwesomeMaterial Icons

Fonts

2
Google FontsAdobe Fonts (Typekit)

Libraries

1
jQueryv3.5.1

Other

1
Modernizr

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B76/100
22
5
1
Meta Tags15/15
Content3/12
Headings7/8
Technical24/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness2/4
Mobile3/4
Indexability3/3
H
houghton.eduhoughton.edu

Houghton University | Nationally Ranked Christian University

Houghton University is a liberal arts and sciences Christian university; nationally ranked with customizable programs offered in Houghton, NY & online.

Title Length60 chars

Recommended: 50-60 chars (~350px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (7 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100
Poor
6 10 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F29/100
Bot Access
20/25
Machine Read.
3/25
Schema Data
4/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:31%
Words:7,207
Token eff.:Excessive

Structured Data

4 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
14
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
80/100
A+
9 mg
CO₂e / view
86.5 KB
Page Weight
95%
Cleaner Than
New Visitor
10 mg
vs
Returning (cached)
5 mg
Annual (10K/mo)
1.0 kg
Emission Segments
Data Center
<0.001 g
Network
3 mg
Device
6 mg
Resource Breakdown
Images
300 B
HTML
72.3 KB
Other
13.9 KB
Green Hosting Verified
Google Cloud
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

26%Critical
Interactive

HTTPS

WAF

84d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.05.2026

Valid Until

02.08.2026

Subject Alternative Names (1)

www.houghton.edu

SHA-256 Fingerprint

0C:E9:AF:10:06:60:61:54:6E:1A:DC:04:72:A7:2B:C3:7A:F6:64:E9...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin
*
alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f90bb1f5daec91d-CDG
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

houghton-edu.mail.protection.outlook.com

Domain Information

houghton.edu

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly40 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

filosofia + Avenir

WCAG AAA
79/100
Readability
/30
22/30

18px · LH 1.39

Hierarchy
/20
15/20

3.89x ratio

WCAG
/25
24/25

7.03:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

filosofia

Sans70px

Body Font

Avenir

Sans18px

Contrast Ratio

7.03:1

WCAG AAA (≥7:1)

Reading Comfort

~32 CPL

Narrow lines
70px
h1
50px
h2
30px
h3
22px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.39). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

AAdobe FontsBuy on MyFontsFlesch 41

Color Palette

10 unique colors
Light
#ffffff
Background· 42.4%
#371749
Primary· 16.1%
#c2cecf
Secondary· 8.6%
#75a8b8
Secondary· 7.9%
#4f8a9f
Secondary· 6.4%
#d0ae47
Accent· 6.2%
#c89866
Secondary· 4.6%
#61444d
Secondary· 3.5%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

3
Google AdsEnterprise
LinkedIn AdsEnterprise
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookieYesSMB

Cookie consent and privacy compliance tools

Social Media

1
Twitter/X WidgetsFree

Social widgets and sharing tools

4

Categories

8

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSense

Sponsored

Scripts & Styles

21 Resources

20
Scripts
1
Styles
13
Async
6
Defer

Top Script Sources

houghton.edu(5)analytics.tiktok.com(3)googletagmanager.com(3)scripts.clarity.ms(1)pagead2.googlesyndication.com(1)

Website Identity

Houghton University | Nationally Ranked Christian University

Houghton University is a liberal arts and sciences Christian university; nationally ranked with customizable programs offered in Houghton, NY & online.

admission@houghton.edu
+18007772556
www.houghton.edu/
Location detected: 🇺🇸 United Statesvia phone
📧 Microsoft 365en-US

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Last analyzed: 09 May 2026 at 12:34

Historical Analysis & Change Tracking