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happiness-project.com

https://happiness-project.com· First analyzed 15 May 2026· Updated 15 May 2026
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happiness-project.com
Desktop screenshot of happiness-project.com
Mobile screenshot of happiness-project.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.138.201

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

meg.ns.cloudflare.com.lakas.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
380 ms10%
Speed Index
494 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
142 KB
136 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
hello-elementor

Technology Stack

21 Technologies Detected

Plugins

8
Complianz Gdpr
Elementor
Elementor
PixelyoursiteGr CustomizeMailoptin
Wp Smush Pro
Yoast SEO

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv3.7.1
jQuery UI

Fonts

2
Google FontsAdobe Fonts (Typekit)

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

SEO Analysis

B78/100
24
6
1
Meta Tags9/15
Content10/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
H
happiness-project.comhappiness-project.com

Articles | Gretchen Rubin

Read insights and observations about how to become happier and change your habits. Gretchen Rubin shares ideas from her own Happiness Project.

Title Length25 chars

Recommended: 50-60 chars (~149px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (3/5) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

16 URLs

16 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

22/100
Needs Work
6 11

Sponsored

AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,407
Token eff.:Optimal
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary407w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
14
Passed
3
Critical
2
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
74/100
A+
14 mg
CO₂e / view
141.7 KB
Page Weight
95%
Cleaner Than
New Visitor
16 mg
vs
Returning (cached)
8 mg
Annual (10K/mo)
1.7 kg
Emission Segments
Data Center
<0.001 g
Network
4 mg
Device
9 mg
Resource Breakdown
CSS
103.0 KB
HTML
33.9 KB
Other
4.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

26%Critical
Interactive

HTTPS

WAF

76d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.05.2026

Valid Until

30.07.2026

Subject Alternative Names (1)

gretchenrubin.com

SHA-256 Fingerprint

C2:F1:2E:BA:C7:56:F8:F3:D4:B4:EC:24:D9:2E:B9:E5:2B:8E:C5:2A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟢 1 Month(max-age=15552000, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9fbe29f51dcbc6f2-BOS
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

0

SPF
DKIM
DMARC

Domain Information

happiness-project.com

Domain Age
19y 11m

Created

20.06.2006

Expires

20.06.2027

Last Updated

05.05.2026

Registrar

pair Networks, Inc. d/b/a pair Domains

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

EBGaramond + Cabin

WCAG Partial
72/100
Readability
/30
24/30

18px · LH 1.39

Hierarchy
/20
15/20

2.78x ratio

WCAG
/25
17/25

4.49:1 min contrast

Performance
/25
16/25

2 fonts · 11 req

Heading Font

EBGaramond

Sans50px

Body Font

Cabin

Sans18px

Contrast Ratio

4.49:1

8 issues

Reading Comfort

~48 CPL

Optimal (45–75)
50px
h1
18px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.39). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 4.5:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 55

Color Palette

6 unique colors
Light
#ffffff
Background· 44.300000000000004%
#18663e
Primary· 45%
#bac8c4
Secondary· 3.3%
#24706b
Accent· 2.4%
#7c978c
Secondary· 2.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
ComplianzSMB

Cookie consent and privacy compliance tools

4

Categories

5

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

static.klaviyo.com(8)googletagmanager.com(3)static-tracking.klaviyo.com(3)connect.facebook.net(2)gretchenrubin.com(2)

Website Identity

Gretchen Rubin

Gretchen Rubin

Organization

Read insights and observations about how to become happier and change your habits. Gretchen Rubin shares ideas from her own Happiness Project.

gretchenrubin.com/
19 years old
Location detected: 🇨🇦 Canadavia ip
pair Networks, Inc. d/b/a pair Domainsen-US

Sponsored

Last analyzed: 15 May 2026 at 00:53

Historical Analysis & Change Tracking