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haensel-ams.com

https://haensel-ams.com· First analyzed 19 May 2026· Updated 19 May 2026
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haensel-ams.com
Desktop screenshot of haensel-ams.com
Mobile screenshot of haensel-ams.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.64.121.91

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16509

Organization

AWS EC2 (eu-central-1)

Server

Apache

Nameservers

ns-1798.awsdns-32.co.uk.ns-821.awsdns-38.net.ns-1386.awsdns-45.org.ns-144.awsdns-18.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
889 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
723 KB
116 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Twenty Twenty-Onev2.4
by the WordPress team
View Theme

Technology Stack

17 Technologies Detected

Plugins

4
Wp Live Chat SupportComplianz Gdpr Premium
Elementor
Elementor

Libraries

2
jQueryv3.7.1
jQuery UI

Analytics

2
Google Analytics
Google Analytics 4

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Web Servers

1
Apachev2.4.51

Languages

1
PHPv7.4.25

SEO Analysis

A85/100
27
5
0
Meta Tags13/15
Content8/12
Headings6/8
Technical24/25
E-E-A-T7/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
H
haensel-ams.comhaensel-ams.com

HAMS | Expert Marketing Measurement Solutions for Your Business

Haensel AMS offers tailored marketing measurement solutions, specializing in multi-touch attribution, media-mix modelling, incrementality tests, and customer...

Description truncated.
Title Length63 chars

Recommended: 50-60 chars (~390px / 580px)

Description Length184 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    2 URLs

    2 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    30/100
    Needs Work
    6 12 1

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    13/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:937
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Article×1.2Person×1.3Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    12
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    A
    73 mg
    CO₂e / view
    722.9 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    83 mg
    vs
    Returning (cached)
    42 mg
    Annual (10K/mo)
    8.8 kg
    Emission Segments
    Data Center
    4 mg
    Network
    22 mg
    Device
    48 mg
    Resource Breakdown
    JavaScript
    220.9 KB
    Images
    138.0 KB
    CSS
    305.2 KB
    Fonts
    2.2 KB
    HTML
    25.5 KB
    Other
    31.1 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
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    B

    Security Score

    71%Good
    Static / Informational

    HTTPS

    No WAF

    66d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    25.04.2026

    Valid Until

    24.07.2026

    Subject Alternative Names (2)

    haensel-ams.comwww.haensel-ams.com

    SHA-256 Fingerprint

    A6:75:5E:B3:40:CE:CD:1A:09:3D:80:BD:8A:2C:D2:7D:B4:F6:27:BA...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    connection
    Keep-Alive
    content-encoding
    📦 Gzip(gzip)
    content-length
    25785
    content-type
    text/html; charset=UTF-8
    date
    Tue, 19 May 2026 07:13:46 GMT
    keep-alive
    timeout=2, max=100
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    work-mx.app.hey.com

    Domain Information

    haensel-ams.com

    Domain Age
    16y 9m

    Created

    06.08.2009

    Expires

    06.08.2026

    Last Updated

    13.05.2026

    Registrar

    Amazon Registrar, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, viewport-fit=cover
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Montserrat

    WCAG Partial
    64/100
    Readability
    /30
    18/30

    19px · LH 1.70

    Hierarchy
    /20
    16/20

    5.16x ratio

    WCAG
    /25
    17/25

    1.15:1 min contrast

    Performance
    /25
    13/25

    2 fonts · 5 req

    Heading Font

    Montserrat

    Sans98px

    Body Font

    Montserrat

    Sans19px

    Contrast Ratio

    1.15:1

    23 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    98px
    h1
    50px
    h2
    44px
    h3
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.1:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 5.2x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsFlesch 22

    Color Palette

    7 unique colors
    13.54:1 AAA Dark
    #2b2628
    Other· 43%
    #f4f4f4
    Text· 8%
    #001118
    Primary· 26.8%
    #2e3c40
    Secondary· 8.9%
    #7ea3b2
    Secondary· 3.3%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    2
    CookiebotMid-Market
    ComplianzSMB

    Cookie consent and privacy compliance tools

    4

    Categories

    6

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    3
    Async
    11
    Defer

    Top Script Sources

    (6)haensel-ams.com(4)js-eu1.hs-scripts.com(2)snap.licdn.com(1)google-analytics.com(1)

    Website Identity

    Haensel AMS

    Haensel AMS

    ProfessionalService

    Haensel AMS offers tailored marketing measurement solutions, specializing in multi-touch attribution, media-mix modelling, incrementality tests, and customer lifetime value prediction.

    www.haensel-ams.com
    16 years old
    Location detected: 🇩🇪 Germanyvia ip
    Amazon Registrar, Inc.en-US

    Sponsored

    Last analyzed: 19 May 2026 at 07:14

    Historical Analysis & Change Tracking