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groundtruth.com

https://groundtruth.com· First analyzed 10 May 2026· Updated 10 May 2026
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groundtruth.com
Desktop screenshot of groundtruth.com
Mobile screenshot of groundtruth.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1929.awsdns-49.co.uk.ns-64.awsdns-08.com.ns-988.awsdns-59.net.ns-1462.awsdns-54.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
424 ms10%
Speed Index
551 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
269 KB
134 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
blocksy

Technology Stack

27 Technologies Detected

Plugins

11
Html5 Audio PlayerProfile BuilderSvg SupportWmx Schema
Elementor
Wpdatatables
Elementor
Blocksy Companion Pro
WP Rocket
Yoast SEO
Gutenberg

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Libraries

2
jQueryv3.6.0
jQuery UI

Advertising

2
LinkedIn AdsMicrosoft Advertising

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Customer Support

1
Drift

Other

1
Unbounce

CDN

1
Cloudflare

SEO Analysis

B77/100
25
4
1
Meta Tags13/15
Content3/12
Headings7/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile2/4
Indexability3/3
G
groundtruth.comgroundtruth.com

GroundTruth | Media & Advertising Platform

GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location...

Description truncated.
Title Length42 chars

Recommended: 50-60 chars (~257px / 580px)

Description Length176 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (6 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

15 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
8/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:741
Token eff.:Optimal

Structured Data

7 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
91/100
15
Passed
0
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
80/100
A+
27 mg
CO₂e / view
269.4 KB
Page Weight
90%
Cleaner Than
New Visitor
31 mg
vs
Returning (cached)
16 mg
Annual (10K/mo)
3.3 kg
Emission Segments
Data Center
1 mg
Network
8 mg
Device
18 mg
Resource Breakdown
HTML
269.4 KB
Green Hosting Verified
Google Cloud
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

91%Excellent
Interactive

HTTPS

WAF

83d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.05.2026

Valid Until

02.08.2026

Subject Alternative Names (1)

www.groundtruth.com

SHA-256 Fingerprint

52:E7:1C:60:AE:5B:3B:D2:D3:D3:63:D6:D5:50:06:99:FF:C4:AC:BB...

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin
*
alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
HIT
cf-ray
9f9bf6f55cc1a5ce-BOS
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Mimecast

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

us-smtp-inbound-2.mimecast.com
us-smtp-inbound-1.mimecast.com

Domain Information

groundtruth.com

Domain Age
27y 7m

Created

11.10.1998

Expires

10.10.2026

Last Updated

09.10.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly27 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins + Roboto

WCAG AAA
77/100
Readability
/30
21/30

17px · LH 1.60

Hierarchy
/20
14/20

2.24x ratio

WCAG
/25
24/25

7.16:1 min contrast

Performance
/25
18/25

System fonts

Heading Font

Poppins

Sans38px

Body Font

Roboto

Sans17px

Contrast Ratio

7.16:1

WCAG AAA (≥7:1)

Reading Comfort

~36 CPL

Narrow lines
38px
h1
29px
h2
22px
h4
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 48

Color Palette

6 unique colors
Light
#ffffff
Background· 32%
#b8ebe2
Accent· 40.8%
#e8f6f1
Primary· 8.5%
#69dbc9
Accent· 8.3%
#d2f0eb
Secondary· 7%
#579b93
Secondary· 3.6%

Business & Marketing Stack

11 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Marketing Automation

1
MarketoEnterprise

Email marketing and automation platforms

Customer Support

1
DriftMid-Market

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
LinkedIn AdsEnterprise
Microsoft AdsEnterprise
Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

6

Categories

11

Total Tools

3

Enterprise

6

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
0
Defer

Top Script Sources

googletagmanager.com(3)snap.licdn.com(2)connect.facebook.net(2)cdn.mgln.ai(1)js.driftt.com(1)

Website Identity

GroundTruth

GroundTruth

Organization

GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location and behavior data.

www.groundtruth.com/
27 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy.com, LLC📧 Mimecasten-US

Sponsored

Last analyzed: 10 May 2026 at 21:17

Historical Analysis & Change Tracking