Top-quality equipment and apparel for backpacking, hiking, fishing, and all your outdoor adventures at Great Outdoor Shop—competitive prices, expert advice.

Title Length53 chars

Recommended: 50-60 chars (~331px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

7 issues found

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Local SEO

Local Search Readiness

20/100

Needs Work

5 12

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AI & LLM Readiness

D47/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

8/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:362

Token eff.:Optimal

Sections/1K:11

Depth:1/5

Structured Data

3 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

86/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

34/100

260 mg

CO₂e / view

2.1 MB

Page Weight

50%

Cleaner Than

New Visitor

297 mg

Returning (cached)

149 mg

Annual (10K/mo)

31.2 kg

Emission Segments

Data Center

58 mg

Network

62 mg

Device

140 mg

Resource Breakdown

JavaScript

526.5 KB

Images

186.9 KB

CSS

1.3 MB

HTML

71.3 KB

Other

1.9 KB

Green Hosting Not Verified

LiteSpeed

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

31%Critical

Interactive

HTTPS

No WAF

82d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.05.2026

Valid Until

21.08.2026

Subject Alternative Names (2)

*.greatoutdoorshop.comgreatoutdoorshop.com

SHA-256 Fingerprint

DE:80:CD:34:EB:E8:D7:E8:F8:33:5C:45:0F:99:E8:F5:D4:32:0E:C2...

Top Recommendations

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HTTP Headers

Developer Console

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Sun, 31 May 2026 17:15:06 GMT

host-header

8441280b0c35cbc1147f8ba998a563a7

link

<https://www.greatoutdoorshop.com/wp-json/>; rel="https://ap...

server

nginx

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

greatoutdoorshop-com.mail.protection.outlook.com

Domain Information

greatoutdoorshop.com

Domain Age

28y 4m

Created

23.01.1998

Expires

22.01.2027

Last Updated

02.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Creative Vintage + Jost

WCAG Partial

64/100

Readability

/30

23/30

18px · LH 1.47

Hierarchy

/20

7/20

WCAG

/25

16/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 6 req

Heading Font

Creative Vintage

Sans

Body Font

Jost

Sans18px

Contrast Ratio

1:1

26 issues

Reading Comfort

~38 CPL

Narrow lines

50px

30px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.47 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 50/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 50

Color Palette

13 unique colors

3.84:1 AA Large Dark

#454846

Text· 8.1%

#a9a79d

Other· 6.8%

#fdf7e6

Primary· 20.7%

#1b1c16

Secondary· 14.7%

#815e3e

Secondary· 9.3%

#9f8660

Secondary· 7.2%

#c1b49a

Secondary· 5.1%

#7d735c

Secondary· 5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

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Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

greatoutdoorshop.com(16)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

Great Outdoor Shop

Organization

Outdoor and Backpacking Equipment – Pinedale, WY

www.greatoutdoorshop.com/

28 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 31 May 2026 at 17:15

Historical Analysis & Change Tracking