fragrancedirect.co.uk

https://fragrancedirect.co.uk· First analyzed 11 May 2026· Updated 11 May 2026

Export

Mobile

Sponsored

Hosting Provider

Enflow B.V

IP Address

89.106.200.1

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇳🇱 Alphen aan den Rijn, The Netherlands

ASN

AS209626

Organization

Enflow B.V

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.p201.dns.oraclecloud.net.ns4.p201.dns.oraclecloud.net.ns3.p201.dns.oraclecloud.net.ns1.p201.dns.oraclecloud.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

713 ms10%

Speed Index

927 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.4 MB

172 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

JAMstack

🔀 Hybrid

Frontend

Framework

Astrov5.12.8

Styling

Tailwind CSS

Infrastructure

Hosting

Enflow B.V

CDN

Cloudflare

Technology Stack

24 Technologies Detected

Analytics

Heap Analytics Microsoft Clarity Sentry Heap

Advertising

Google Ads Google AdSense Twitter Ads TikTok Pixel Snapchat Pixel Microsoft Advertising Criteo

CSS Frameworks

Meta Frameworks

Fonts

Tag Managers

Email Marketing

Reviews

CDN

Security

SEO Analysis

C66/100

Meta Tags7/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

fragrancedirect.co.ukfragrancedirect.co.uk

Fragrance Direct – Online Perfume Shop, Great Value Women’s Fragran...

Discover Perfume, Aftershave & Beauty Online – Luxury Brands at Great Value Prices

Title truncated.

Title Length82 chars

Recommended: 50-60 chars (~511px / 580px)

Description Length82 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (82 chars, ~511px). Will be truncated in search results.
• Very thin content (30 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

249 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100

Needs Work

5 13

Sponsored

AI & LLM Readiness

F39/100

Bot Access

20/25

Machine Read.

3/25

Schema Data

7/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:3,230

Token eff.:Poor Structure

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary26w

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

8/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

19/100

427 mg

CO₂e / view

3.4 MB

Page Weight

15%

Cleaner Than

New Visitor

488 mg

Returning (cached)

244 mg

Annual (10K/mo)

51.2 kg

Emission Segments

Data Center

95 mg

Network

102 mg

Device

229 mg

Resource Breakdown

JavaScript

162.3 KB

Images

1.2 MB

CSS

86.0 KB

HTML

139.1 KB

Other

1.7 MB

Green Hosting Not Verified

Enflow B.V

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

61%Fair

Interactive

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.05.2026

Valid Until

08.08.2026

Subject Alternative Names (1)

www.fragrancedirect.co.uk

SHA-256 Fingerprint

07:9E:B6:DE:D9:B8:A5:04:FB:2A:CF:C8:5C:80:1D:61:7A:57:5B:90...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

106

alt-svc

h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=864...

cache-control

🟡 0s(max-age=0, s-maxage=900, stale-while-revalidate=300, stale-i...)

cf-ray🇬🇧 London

9f9db52d4ac1dacf-LHR

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

ALT4.ASPMX.L.GOOGLE.COM

ALT3.ASPMX.L.GOOGLE.COM

ALT1.ASPMX.L.GOOGLE.COM

ASPMX.L.GOOGLE.COM

+1 more

Domain Information

fragrancedirect.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

64/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, viewport-fit=cover

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG AAA

81/100

Readability

/30

21/30

14px · LH 1.43

Hierarchy

/20

16/20

1.64x ratio · ✓ H1→H6

WCAG

/25

24/25

7.28:1 min contrast

Performance

/25

20/25

2 fonts · 2 req

Heading Font

Helvetica

Sans23px

Body Font

Helvetica

Sans14px

Contrast Ratio

7.28:1

WCAG AAA (≥7:1)

Reading Comfort

~44 CPL

Narrow lines

23px

20px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ Easy to read: Flesch score 81/100 — accessible to general audiences.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 81

Color Palette

7 unique colors

20.75:1 AAA Light

#ffffff

Background· 41.599999999999994%

#020202

Text· 7%

#f0e6f1

Primary· 30.1%

#d5a69f

Secondary· 7.7%

#e1d1d1

Secondary· 5.1%

#5d434a

Secondary· 2.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(9)googletagmanager.com(6)dwin1.com(1)eric.fragrancedirect.co.uk(1)insights.thgaltitude.com(1)

Website Identity

Fragrance Direct UK

Organization

www.fragrancedirect.co.uk

Location detected: 🇬🇧 United Kingdomvia tld

📧 Google Workspaceen

Social Profiles

X (Twitter)Instagram YouTube TikTok

Sponsored

Last analyzed: 11 May 2026 at 02:23

Historical Analysis & Change Tracking