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fieldandstream.com

https://fieldandstream.com· First analyzed 22 Apr 2026· Updated 22 Apr 2026
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fieldandstream.com
Desktop screenshot of fieldandstream.com
Mobile screenshot of fieldandstream.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns04.domaincontrol.com.pdns03.domaincontrol.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
18.3 MB
187 requests

Image Optimization

Lazy LoadWebPResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.10.1
cms
smart-magCustom

Technology Stack

30 Technologies Detected

Plugins

9
Instagram Feed ProYoutube Feed ProCustom Facebook Feed Pro
Elementor
Marquee Addons For Elementor
Elementor
Shopwp ProPodcast Player
Yoast SEO

UI Components

3
SwiperLightboxFancybox

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

3
Google AdsCriteoTaboola

Frameworks

2
React
Angular

Libraries

2
jQueryv3.7.1
jQuery UI

CSS Frameworks

2
Tailwind CSS
Ant Design

Icon Libraries

2
Font AwesomeMaterial Icons

Other

1
Lottie

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

A87/100
25
7
0
Meta Tags14/15
Content10/12
Headings5/8
Technical24/25
E-E-A-T5/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
F
fieldandstream.comfieldandstream.com

Field & Stream | Hunting, Fishing & Outdoor Expertise Since 1871

Field & Stream is a leading outdoor brand for hunting, fishing, and adventure. Explore expert advice, gear reviews, and outdoor stories Since 1871

Title Length64 chars

Recommended: 50-60 chars (~378px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    15 URLs

    15 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    6 11

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    20/25
    Machine Read.
    4/25
    Schema Data
    13/25
    Citation
    20/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:7%
    Words:12,347
    Token eff.:Excessive

    Structured Data

    6 JSON-LD
    FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary200w
    Descriptive Headingsavg 5.3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    11
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    1.90 g
    CO₂e / view
    18.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    2.17 g
    vs
    Returning (cached)
    1.08 g
    Annual (10K/mo)
    227.4 kg
    Emission Segments
    Data Center
    93 mg
    Network
    557 mg
    Device
    1.25 g
    Resource Breakdown
    JavaScript
    1.0 MB
    Images
    6.2 MB
    CSS
    1.4 MB
    Fonts
    19.1 KB
    HTML
    106.8 KB
    Other
    9.5 MB
    Green Hosting Verified
    WP Engine
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    45d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    09.03.2026

    Valid Until

    07.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    fieldandstream.com

    SHA-256 Fingerprint

    1C:E7:97:C4:6B:C4:C1:87:1F:DC:12:14:5F:D9:97:75:48:AE:FC:BA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9f074c3dfb31fc94-FRA
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    fieldandstream-com.mail.protection.outlook.com

    Domain Information

    fieldandstream.com

    Domain Age
    30y 5m

    Created

    29.11.1995

    Expires

    28.11.2026

    Last Updated

    29.11.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly23 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ITC Franklin Gothic

    WCAG Fail
    54/100
    Readability
    /30
    19/30

    14px · LH 1.50

    Hierarchy
    /20
    16/20

    3.43x ratio

    WCAG
    /25
    9/25

    1.14:1 min contrast

    Performance
    /25
    10/25

    System fonts

    Heading Font

    ITC Franklin Gothic

    Sans48px

    Body Font

    ITC Franklin Gothic

    Sans14px

    Contrast Ratio

    1.14:1

    48 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    58px
    h2
    18px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Easy to read: Flesch score 78/100 — accessible to general audiences.

    ❌ Low contrast: 48 elements fail WCAG AA (min 1.1:1). Increase text/background contrast.

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.4x larger than body text.

    GGoogle FontsBuy on MyFontsFluid TypeFlesch 78

    Color Palette

    5 unique colors
    18.42:1 AAA Dark
    #141414
    Text· 50.1%
    #ffffff
    Background· 20.9%
    #040402
    Primary· 20.4%
    #242e42
    Secondary· 4.1%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad ManagerMedia.netAmazon Publisher ServicesSovrnPubMaticOpenXIndex ExchangePrebid.js

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    12
    Async
    0
    Defer

    Top Script Sources

    fieldandstream.com(6)organiccdn.io(3)youtube.com(2)connect.facebook.net(2)googletagmanager.com(2)

    Website Identity

    Field & Stream

    Field & Stream

    Organization

    Field & Stream is a leading outdoor brand for hunting, fishing, and adventure. Explore expert advice, gear reviews, and outdoor stories Since 1871

    fieldandstream.com/
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 22 Apr 2026 at 20:15

    Historical Analysis & Change Tracking