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fairfax.com.au

https://fairfax.com.au· First analyzed 09 May 2026· Updated 09 May 2026
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fairfax.com.au
Desktop screenshot of fairfax.com.au
Mobile screenshot of fairfax.com.au
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.248.160.137

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1724.awsdns-23.co.uk.ns-376.awsdns-47.com.ns-525.awsdns-01.net.ns-1503.awsdns-59.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
383 ms10%
Speed Index
498 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
26 KB
73 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
ninetradeCustom

Technology Stack

26 Technologies Detected

Plugins

12
Addons For Beaver Builder
Gravity Forms
BbpowerpackBeaver Charts ProPage Links ToGravityformsrecaptchaPopup Maker
WP Rocket
Yoast SEO
WP Rocket
Gravity Forms
Beaver Builder

Libraries

3
jQueryv2.9.31
jQuery UI
Animate.css

CSS Frameworks

2
Tailwind CSS
Foundation

Analytics

2
Google Analytics
Google Analytics 4

Other

1
Chart.js

UI Components

1
Slick Carousel

Icon Libraries

1
Font Awesome

Customer Support

1
Zendesk

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A81/100
24
6
0
Meta Tags9/15
Content10/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
F
fairfax.com.aufairfax.com.au

Nine for Brands

Nine for Brands - This is the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle and Entertainment.

Title Length15 chars

Recommended: 50-60 chars (~90px / 580px)

Description Length130 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    13 URLs

    13 sub-sitemaps

    robots.txt

    10 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D58/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:750
    Token eff.:Optimal
    Sections/1K:2.7
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary58w
    Descriptive Headingsavg 7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    12
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    78/100
    A+
    3 mg
    CO₂e / view
    25.6 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    3 mg
    vs
    Returning (cached)
    2 mg
    Annual (10K/mo)
    312 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    <0.001 g
    Device
    2 mg
    Resource Breakdown
    Images
    1012 B
    HTML
    24.7 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    WAF

    83d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    02.05.2026

    Valid Until

    31.07.2026

    Subject Alternative Names (1)

    www.nineforbrands.com.au

    SHA-256 Fingerprint

    E0:70:E1:9C:D6:34:EF:59:42:9B:F4:B7:10:F5:8A:6B:10:2A:8C:72...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f903a9cdfd790e1-BOS
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    frame-ancestors 'self' my.enboarder.com nine.enboarder.io;
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    fairfax.com.au

    Last Updated

    27.10.2025

    Registrar

    Corporation Service Company (Aust) Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Proxima Nova

    WCAG Partial
    68/100
    Readability
    /30
    25/30

    18px · LH 1.56

    Hierarchy
    /20
    12/20

    2x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    15/25

    1 font · 3 req

    Heading Font

    Proxima Nova

    Sans36px

    Body Font

    Proxima Nova

    Sans18px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    36px
    h1
    36px
    h2
    17px
    h3
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ❌ Broken heading hierarchy: 3 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    Buy on MyFontsFlesch 39

    Color Palette

    8 unique colors
    Light
    #ffffff
    Background· 21.299999999999997%
    #07071f
    Accent· 45%
    #1ba2f4
    Primary· 8.2%
    #008df7
    Accent· 7.7%
    #2bb3f3
    Accent· 7.7%
    #223450
    Secondary· 6%
    #ade5f8
    Accent· 2.5%
    #2387db
    Accent· 1.6%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    5
    Async
    5
    Defer

    Top Script Sources

    nineforbrands.com.au(14)googletagmanager.com(2)gstatic.com(1)snap.licdn.com(1)google-analytics.com(1)

    Website Identity

    Nine

    Nine

    Organization

    Nine for Brands - This is the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle and Entertainment.

    www.nineforbrands.com.au/
    Location detected: 🇦🇺 Australiavia tld
    Corporation Service Company (Aust) Pty Ltd📧 Google Workspaceen-AU

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 09 May 2026 at 11:06

    Historical Analysis & Change Tracking