exchangewire.com

https://exchangewire.com· First analyzed 03 May 2026· Updated 03 May 2026

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exchangewire.com

Mobile

Sponsored

Hosting Provider

DigitalOcean

digitalocean.com

IP Address

64.227.41.187

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Slough, United Kingdom

ASN

AS14061

Organization

DigitalOcean, LLC

Server

Nginx

Nameservers

ns2.dnsmadeeasy.com.ns4.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns3.dnsmadeeasy.com.+1 more

Performance

Core Web Vitals

Weight

First Contentful Paint

776 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

523 KB

91 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Exchangewire Network Themev2.0Custom

by Kamila Wosinek, Simon Potter

View Theme

Technology Stack

28 Technologies Detected

Plugins

Cleantalk Spam Protect Wp Flipclock

Contact Form 7

Simple Content Locker Wp Bannerize

WooCommerce

Yoast SEO

Elementor

Advertising

Google Ads LinkedIn Ads Criteo Taboola Outbrain

Libraries

CSS Frameworks

Analytics

Payments

Frameworks

Other

Fonts

Tag Managers

Social

Comments

Web Servers

SEO Analysis

C68/100

Meta Tags10/15

Content10/12

Headings3/8

Technical23/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social2/5

Freshness0/4

Mobile3/4

Indexability3/3

exchangewire.comexchangewire.com

ExchangeWire: Data-Driven Advertising and Marketing Technology

Tracking Ad Trading and the Exchange Marketplace

Title Length62 chars

Recommended: 50-60 chars (~374px / 580px)

Description Length48 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

37 URLs

37 sub-sitemaps

robots.txt

4 rules

Allows all crawlers

Local SEO

Local Search Readiness

15/100

Poor

5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F31/100

Bot Access

19/25

Machine Read.

1/25

Schema Data

4/25

Citation

7/25

AI Bot Access

13/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:17%

Words:117,023

Token eff.:Excessive

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary331w

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

63/100

53 mg

CO₂e / view

523.0 KB

Page Weight

80%

Cleaner Than

New Visitor

60 mg

Returning (cached)

30 mg

Annual (10K/mo)

6.3 kg

Emission Segments

Data Center

3 mg

Network

16 mg

Device

35 mg

Resource Breakdown

JavaScript

247.2 KB

Images

236.3 KB

HTML

16.1 KB

Other

23.5 KB

Green Hosting Verified

DigitalOcean

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

25%Critical

Critical / Transactional

HTTPS

No WAF

42d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.03.2026

Valid Until

14.06.2026

Subject Alternative Names (2)

exchangewire.comwww.exchangewire.com

SHA-256 Fingerprint

B2:F3:F0:9A:77:5E:D4:E7:25:72:A0:D3:32:EC:FD:26:8A:2E:B9:F1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin

cdn.exchangewire.com

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Sun, 03 May 2026 11:04:35 GMT

etag

"022f9809f48392ea40f169c4d3bf3b52"

last-modified

Sun, 03 May 2026 10:38:53 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt4.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

exchangewire.com

Domain Age

16y 6m

Created

31.10.2009

Expires

31.10.2030

Last Updated

02.11.2021

Registrar

Netistrar Limited

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly25 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Inter + Martel

WCAG Partial

61/100

Readability

/30

25/30

18px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

15/25

3.86:1 min contrast

Performance

/25

14/25

System fonts

Heading Font

Inter

Sans

Body Font

Martel

Sans18px

Contrast Ratio

3.86:1

1 issue

Reading Comfort

~43 CPL

Narrow lines

28px

15px

32px

18px

Major Second

Scale

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 28

Color Palette

6 unique colors

Light

#f7f7f7

Background· 76.4%

#1b3bb1

Primary· 5.1%

#18204a

Accent· 4.7%

#986b68

Secondary· 4.3%

#ece8e6

Secondary· 4%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

cdn.exchangewire.com(11)consent.cookiebot.eu(3)googletagmanager.com(2)snap.licdn.com(1)googletagservices.com(1)

Website Identity

ExchangeWire: Data-Driven Advertising and Marketing Technology

Tracking Ad Trading and the Exchange Marketplace

www.exchangewire.com/

16 years old

Location detected: 🇬🇧 United Kingdomvia ip

Netistrar Limited📧 Google Workspaceen-GB

Social Profiles

Facebook X (Twitter)

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Last analyzed: 03 May 2026 at 11:05

Historical Analysis & Change Tracking