ethicalelephant.com

https://ethicalelephant.com· First analyzed 19 May 2026· Updated 19 May 2026

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ethicalelephant.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.181.223

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

martha.ns.cloudflare.com.lloyd.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.2 MB

98 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv5.8.9

cms

astra

Technology Stack

24 Technologies Detected

Plugins

Add Search To Menu Search Filter Pro

Elementor

Ultimate Carousel For Elementor

Elementor

Ele Custom Skin

Search Filter Elementor

Essential Blocks Dynamicconditions

Wp Smushit

Make Column Clickable Elementor

Libraries

UI Components

Swiper Slick Carousel

Other

CSS Frameworks

Icon Libraries

Fonts

Analytics

CDN

SEO Analysis

B75/100

Meta Tags12/15

Content8/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links4/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

ethicalelephant.comethicalelephant.com

ethical elephant ~ inspiring meaningful habits for positive change

Navigate through conscious and cruelty-free living with ethical elephant's searchable brand directory, resources, and eco-product guides!

Title Length66 chars

Recommended: 50-60 chars (~387px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (134/174) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

21 rules

Local SEO

Local Search Readiness

25/100

Needs Work

7 10

Sponsored

AI & LLM Readiness

D50/100

Bot Access

15/25

Machine Read.

10/25

Schema Data

8/25

Citation

17/25

AI Bot Access

6/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:307

Token eff.:Optimal

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary32w

Descriptive Headingsavg 9w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

88/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

29/100

637 mg

CO₂e / view

6.2 MB

Page Weight

Cleaner Than

New Visitor

728 mg

Returning (cached)

364 mg

Annual (10K/mo)

76.4 kg

Emission Segments

Data Center

31 mg

Network

187 mg

Device

419 mg

Resource Breakdown

JavaScript

281.2 KB

Images

534.0 KB

CSS

5.3 MB

Fonts

2.2 KB

HTML

33.5 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

68d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

27.04.2026

Valid Until

26.07.2026

Subject Alternative Names (2)

*.ethicalelephant.comethicalelephant.com

SHA-256 Fingerprint

85:3A:33:39:56:89:F6:56:BF:BD:D4:79:DF:9D:40:03:11:2E:8E:FE...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9fdf1052cb82f3f6-SJC

content-encoding

zstd

content-type

text/html

date

Tue, 19 May 2026 00:42:48 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (2)

sunfire.mxrouting.net

sunfire-relay.mxrouting.net

Domain Information

ethicalelephant.com

Domain Age

10y 2m

Created

08.03.2016

Expires

08.03.2028

Last Updated

27.04.2026

Registrar

NameCheap, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly74 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Funky Signature + Karla

WCAG Partial

54/100

Readability

/30

24/30

16px · LH 1.86

Hierarchy

/20

4/20

WCAG

/25

16/25

3.5:1 min contrast

Performance

/25

10/25

4 fonts · 8 req

Heading Font

Funky Signature

Sans

Body Font

Karla

Sans16px

Contrast Ratio

3.5:1

2 issues

Reading Comfort

~45 CPL

Optimal (45–75)

65px

23px

10px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Wide line spacing (1.86). 1.4–1.6 is optimal for body text.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

GGoogle Fonts Buy on MyFontsFlesch 40

Color Palette

7 unique colors

Light

#d7d8db

Other· 15.8%

#f1eee9

Background· 48.4%

#cdceb1

Secondary· 10.5%

#c3b0a4

Secondary· 5.3%

#b79271

Primary· 5%

#614b39

Secondary· 4.3%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Matomo (Piwik)Mid-Market

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

ethicalelephant.com(17)piwik.puggle.xyz(1)assets.flodesk.com(1)scripts.mediavine.com(1)

Website Identity

ethical elephant

Organization

inspiring meaningful habits for positive change

[email protected]

ethicalelephant.com/

10 years old

Location detected: 🇨🇦 Canadavia ip

NameCheap, Inc.en-US

Social Profiles

Facebook X (Twitter)Instagram Pinterest

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Last analyzed: 19 May 2026 at 00:43

Historical Analysis & Change Tracking