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effie.org

https://effie.org· First analyzed 14 May 2026· Updated 14 May 2026
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effie.org
Desktop screenshot of effie.org
Mobile screenshot of effie.org
Mobile

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Hosting Provider

DigitalOcean
digitalocean.com

IP Address

104.236.231.47

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Clifton, United States

ASN

AS14061

Organization

DigitalOcean, LLC

Server

Nginx

CDN

CDN

Nameservers

opal.ns.cloudflare.com.elias.ns.cloudflare.com.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
157 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
Effiev1.0.0Custom
by Great Believer
View Theme

Technology Stack

22 Technologies Detected

Plugins

8
MemberpressTranslatepress Multilingual
Gravity Forms
Google Site KitGravityformsrecaptchaWp Consent Api
Yoast SEO
Gravity Forms

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Libraries

1
jQueryv3.7.1

Other

1
GSAPv3.12.2

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

A86/100
25
6
0
Meta Tags13/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
E
effie.orgeffie.org

Championing Marketing Effectiveness | Effie Worldwide, Inc.

The home of marketing effectiveness, Effie Worldwide. The global leader in results-driven campaigns by being a champion for changing minds, behaviors and out...

Description truncated.
Title Length59 chars

Recommended: 50-60 chars (~352px / 580px)

Description Length370 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    54 URLs

    54 sub-sitemaps

    robots.txt

    108 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    27/100
    Needs Work
    7 11

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    8/25
    Citation
    18/25

    AI Bot Access

    12/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:1,195
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary36w
    Descriptive Headingsavg 3.1w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    15
    Passed
    1
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    43/100
    D
    211 mg
    CO₂e / view
    2.0 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    241 mg
    vs
    Returning (cached)
    120 mg
    Annual (10K/mo)
    25.3 kg
    Emission Segments
    Data Center
    10 mg
    Network
    62 mg
    Device
    139 mg
    Resource Breakdown
    JavaScript
    405.9 KB
    Images
    1.3 MB
    CSS
    307.7 KB
    HTML
    51.8 KB
    Other
    300 B
    Green Hosting Verified
    DigitalOcean
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    31%Critical
    Interactive

    HTTPS

    No WAF

    58d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.04.2026

    Valid Until

    12.07.2026

    Subject Alternative Names (2)

    effie.orgwww.effie.org

    SHA-256 Fingerprint

    0B:DF:CD:A2:A0:94:29:60:98:7C:F2:7E:C6:27:93:FA:4B:73:87:B2...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    10458
    cache-control
    🟡 0s(max-age=0, s-maxage=2592000)
    content-encoding
    📦 Gzip(gzip)
    content-length
    52693
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    us-smtp-inbound-2.mimecast.com
    us-smtp-inbound-1.mimecast.com

    Domain Information

    effie.org

    Domain Age
    29y 5m

    Created

    26.11.1996

    Expires

    25.11.2027

    Last Updated

    31.01.2026

    Registrar

    SafeNames Ltd.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    itc-avant-garde + avenir-next

    WCAG Partial
    76/100
    Readability
    /30
    23/30

    20px · LH 1.45

    Hierarchy
    /20
    20/20

    3.9x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 3 req

    Heading Font

    itc-avant-garde

    Sans78px

    Body Font

    avenir-next

    Sans20px

    Contrast Ratio

    1:1

    10 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    78px
    h1
    44px
    h2
    55px
    h3
    32px
    h4
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.9x larger than body text.

    AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 32

    Color Palette

    12 unique colors
    2.16:1 Fail Light
    #ffffff
    Background· 60%
    #aeb2a9
    Other· 4.5%
    #63574f
    Secondary· 4.7%
    #9c8063
    Secondary· 4.1%
    #dacec3
    Secondary· 4%
    #5e2f21
    Secondary· 3.6%
    #020101
    Primary· 3.6%
    #905e4a
    Secondary· 3.4%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Marketing Automation

    1
    MarketoEnterprise

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    5

    Categories

    7

    Total Tools

    2

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(5)snap.licdn.com(4)munchkin.marketo.net(2)connect.facebook.net(2)effie.org(2)

    Website Identity

    Effie Worldwide, Inc.

    Effie Worldwide, Inc.

    Organization

    The home of marketing effectiveness, Effie Worldwide. The global leader in results-driven campaigns by being a champion for changing minds, behaviors and outcomes. From the prestigious Effie Awards to professional training and insights, we empower marketers with tools to create successful campaigns

    effie.org/
    29 years old
    Location detected: 🇺🇸 United Statesvia ip
    SafeNames Ltd.📧 Mimecasten-US

    Sponsored

    Last analyzed: 14 May 2026 at 23:59

    Historical Analysis & Change Tracking