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ecotrust.org

https://ecotrust.org· First analyzed 15 May 2026· Updated 15 May 2026
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ecotrust.org
Desktop screenshot of ecotrust.org
Mobile screenshot of ecotrust.org
Mobile

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Hosting Provider

pantheon.io

IP Address

23.185.0.3

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

ns2.hover.com.ns1.hover.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
660 ms10%
Speed Index
858 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
135 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.1
cms
Hello Elementorv3.4.6
by Elementor Team
View Theme

SEO Analysis

C69/100
20
10
1
Meta Tags8/15
Content6/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images3/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
E
ecotrust.orgecotrust.org

Ecotrust - Home

Ecotrust works at the intersection of equity, the economy, and the environment in the pursuit of transformative change.

Title Length15 chars

Recommended: 50-60 chars (~95px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (11/21) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

21 URLs

21 sub-sitemaps

robots.txt

5 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

25/100
Needs Work
7 10

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
8/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:967
Token eff.:Optimal
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary19w
Descriptive Headingsavg 7.7w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
89/100
15
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
26/100
F
365 mg
CO₂e / view
2.9 MB
Page Weight
30%
Cleaner Than
New Visitor
417 mg
vs
Returning (cached)
209 mg
Annual (10K/mo)
43.8 kg
Emission Segments
Data Center
82 mg
Network
88 mg
Device
196 mg
Resource Breakdown
JavaScript
262.9 KB
Images
1.8 MB
CSS
803.5 KB
HTML
54.4 KB
Green Hosting Not Verified
Pantheon
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

39d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.03.2026

Valid Until

24.06.2026

Subject Alternative Names (2)

ecotrust.orgwww.ecotrust.org

SHA-256 Fingerprint

65:25:C2:15:59:CE:F9:5B:70:4C:83:F1:9E:E3:07:D4:05:83:6B:DD...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ranges
bytes
age
76654
cache-control
🔵 1 Week(public, max-age=604800)
content-encoding
📦 Gzip(gzip)
content-length
55403
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

ecotrust-org.mail.protection.outlook.com

Domain Information

ecotrust.org

Domain Age
31 years

Created

27.04.1995

Expires

28.04.2034

Last Updated

11.02.2025

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
83/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Bayard + Avenir

WCAG Partial
53/100
Readability
/30
14/30

11px · LH 1.40

Hierarchy
/20
12/20

8.14x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
12/25

System fonts

Heading Font

Bayard

Sans91px

Body Font

Avenir

Sans11px

Contrast Ratio

1:1

12 issues

Reading Comfort

~44 CPL

Narrow lines
91px
h1
91px
h2
30px
h3
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 8.1x larger than body text.

Color Palette

7 unique colors
Light
#ffffff
Primary· 10.5%
#352919
Primary· 44.50000000000001%
#161a0c
Secondary· 17.1%
#453723
Primary· 13.2%
#6f5533
Secondary· 6.7%
#534831
Secondary· 6.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
3
Async
0
Defer

Top Script Sources

ecotrust.org(17)googletagmanager.com(2)google-analytics.com(1)

Website Identity

Ecotrust

Ecotrust

Organization

Ecotrust works at the intersection of equity, the economy, and the environment in the pursuit of transformative change.

Location detected: 🇺🇸 United Statesvia ip
Tucows Domains Inc.📧 Microsoft 365en-US

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Last analyzed: 15 May 2026 at 22:01

Historical Analysis & Change Tracking