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drapersonline.com

https://drapersonline.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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drapersonline.com
Desktop screenshot of drapersonline.com
Mobile screenshot of drapersonline.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.248.173.210

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

CDN

CDN

Nameservers

ns-510.awsdns-63.com.ns-851.awsdns-42.net.ns-1135.awsdns-13.org.ns-1911.awsdns-46.co.uk.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.5 MB
227 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.1
cms
mbm-mops-2017Custom

Technology Stack

33 Technologies Detected

Plugins

15
Mbm Job PluginMec Fluent LayoutsModern Events CalendarMbm Preference CenterEmapsubscriptionmanagerEmap Flag CommentHt FaqMbm MisoWp PollsMbm GdprMbm Form BuilderMbm Frontend ExtrasBack To The Top Button
Yoast SEO
Elementor

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelCrazy Egg

Advertising

3
Google AdsLinkedIn AdsCriteo

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

2
Slick CarouselOwl Carousel

Icon Libraries

2
Font AwesomeMaterial Icons

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Other

1
Optimizely

Security

1
reCAPTCHA

SEO Analysis

B77/100
20
8
0
Meta Tags13/15
Content10/12
Headings5/8
Technical23/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
D
drapersonline.comdrapersonline.com

Fashion retail industry news, trends and analysis | Drapers

Keep up to date on all the latest fashion news covering womenswear, menswear and kidswear, and spanning all sectors including department stores, high street ...

Description truncated.
Title Length59 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length411 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    77 URLs

    77 sub-sitemaps

    robots.txt

    130 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    13/100
    Poor
    4 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F22/100
    Bot Access
    5/25
    Machine Read.
    0/25
    Schema Data
    4/25
    Citation
    13/25

    AI Bot Access

    1/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:9%
    Words:5,823
    Token eff.:Excessive

    Structured Data

    3 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 5.8w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    67/100
    10
    Passed
    5
    Critical
    3
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    56/100
    C
    151 mg
    CO₂e / view
    1.5 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    173 mg
    vs
    Returning (cached)
    86 mg
    Annual (10K/mo)
    18.1 kg
    Emission Segments
    Data Center
    7 mg
    Network
    44 mg
    Device
    99 mg
    Resource Breakdown
    JavaScript
    834.7 KB
    Images
    342 B
    CSS
    599.4 KB
    Fonts
    7.8 KB
    HTML
    27.8 KB
    Other
    24.5 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    281d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    07.01.2026

    Valid Until

    05.02.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (10)

    retail-jeweller.comdrapersonline.com*.architectsjournal.co.ukarchitectsjournal.co.ukenergyinbrief.comracplus.com*.energyinbrief.com*.retail-jeweller.com+2 more

    SHA-256 Fingerprint

    F9:BE:BC:C9:BC:54:F9:3F:D7:88:17:50:CC:7B:A9:8D:9C:E7:64:40...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-allow-credentials
    true
    access-control-allow-headers
    DNT,User-Agent,X-Requested-With,If-Modified-Since,Cache-Cont...
    access-control-allow-methods
    GET, POST, OPTIONS
    age
    640
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    drapersonline-com.mail.protection.outlook.com

    Domain Information

    drapersonline.com

    Domain Age
    22y 5m

    Created

    03.12.2003

    Expires

    03.12.2026

    Last Updated

    04.12.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly18 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Open Sans + Graphik

    WCAG Partial
    59/100
    Readability
    /30
    20/30

    16px · LH 1.25

    Hierarchy
    /20
    10/20

    1.12x ratio

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 16 req

    Heading Font

    Open Sans

    Sans18px

    Body Font

    Graphik

    Sans16px

    Contrast Ratio

    1:1

    17 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    18px
    h1
    37px
    h2
    26px
    h3
    18px
    h4
    16px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsFluid Type (rem)

    Color Palette

    9 unique colors
    5.74:1 AA Dark
    #666666
    Other· 42%
    #ffffff
    Primary· 19.1%
    #0b0405
    Primary· 9.9%
    #281e1c
    Secondary· 5.3%
    #2e0a0c
    Accent· 4.1%
    #697482
    Secondary· 2.4%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Crazy EggSMB

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    3

    Categories

    6

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad ManagerMedia.netSovrnPubMaticOpenXIndex Exchange

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    11
    Async
    8
    Defer

    Top Script Sources

    drapersonline.com(9)googletagmanager.com(5)connect.facebook.net(2)l.getsitecontrol.com(1)snap.licdn.com(1)

    Website Identity

    Fashion retail industry news, trends and analysis | Drapers

    Keep up to date on all the latest fashion news covering womenswear, menswear and kidswear, and spanning all sectors including department stores, high street retailers, independent retailers, online retailers, brands and suppliers. Discover all the retail news you need to know to stay ahead on topics

    www.drapersonline.com/
    22 years old
    Location detected: 🇮🇪 Irelandvia ip
    GoDaddy.com, LLC📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 30 Apr 2026 at 12:02

    Historical Analysis & Change Tracking