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claritas.com

https://claritas.com· First analyzed 09 May 2026· Updated 09 May 2026
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claritas.com
Desktop screenshot of claritas.com
Mobile screenshot of claritas.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

35.164.115.92

Site Location

🇺🇸 Cincinnati, United Statesvia schema_nap

Server Location

🇺🇸 Portland, United States

ASN

AS16509

Organization

AWS EC2 (us-west-2)

Server

Apache

Nameservers

ns41.domaincontrol.com.ns42.domaincontrol.com.

Performance

83

Core Web Vitals

Weight

First Contentful Paint
2.0 s10%
Speed Index
2.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
117 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
Amazon Web Services (AWS)

Technology Stack

17 Technologies Detected

Plugins

7
Wp MegamenuAdd To AnyHcaptcha For Forms And More
Gravity Forms
Gravity Forms Zero Spam
Yoast SEO
Gravity Forms

CSS Frameworks

2
Bootstrapv1.0
Tailwind CSS

Libraries

1
jQueryv3.7.1

UI Components

1
Owl Carousel

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Customer Support

1
Tidio

Web Servers

1
Apache

SEO Analysis

A89/100
25
4
0
Meta Tags15/15
Content11/12
Headings7/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
C
claritas.comclaritas.com

Custom Targeting and Audience Segments | Claritas LLC

Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Title Length53 chars

Recommended: 50-60 chars (~323px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    9 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    42/100
    Fair
    12 8

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    8/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:902
    Token eff.:Optimal
    Sections/1K:10
    Depth:1/5

    Structured Data

    6 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary25w
    Descriptive Headingsavg 9.3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    14
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    7/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    57/100
    C
    149 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    171 mg
    vs
    Returning (cached)
    85 mg
    Annual (10K/mo)
    17.9 kg
    Emission Segments
    Data Center
    7 mg
    Network
    44 mg
    Device
    98 mg
    Resource Breakdown
    JavaScript
    182.7 KB
    Images
    164.7 KB
    CSS
    1.1 MB
    Fonts
    3.5 KB
    HTML
    24.5 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    266d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GoDaddy.com, Inc.

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    30.12.2025

    Valid Until

    31.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.claritas.comclaritas.com

    SHA-256 Fingerprint

    DA:03:59:14:EE:8F:B3:AD:15:DE:90:2E:F7:D6:85:59:1F:52:D4:8D...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    connection
    Keep-Alive
    content-encoding
    📦 Gzip(gzip)
    content-length
    24743
    content-type
    text/html; charset=UTF-8
    date
    Sat, 09 May 2026 21:14:33 GMT
    keep-alive
    timeout=5, max=100
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    claritas-com.mail.protection.outlook.com

    Domain Information

    claritas.com

    Domain Age
    31y 6m

    Created

    31.10.1994

    Expires

    30.10.2026

    Last Updated

    30.09.2022

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ProximaNova-Bold + ProximaNova-Regular

    WCAG Partial
    65/100
    Readability
    /30
    26/30

    20px · LH 1.40

    Hierarchy
    /20
    13/20

    2.4x ratio

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 7 req

    Heading Font

    ProximaNova-Bold

    Sans48px

    Body Font

    ProximaNova-Regular

    Sans20px

    Contrast Ratio

    1:1

    24 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    32px
    h2
    30px
    h3
    28px
    h4
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.4x larger than body text.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 22

    Color Palette

    5 unique colors
    2.18:1 Fail Dark
    #6f625d
    Secondary· 9.8%
    #989fa1
    Other· 7%
    #252f39
    Primary· 73.39999999999999%
    #57433d
    Secondary· 7.1%
    #191f28
    Secondary· 2.8%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    SalesforceEnterprise

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    2
    CookieYesSMB
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    5
    Async
    2
    Defer

    Top Script Sources

    claritas.com(7)cdn-cookieyes.com(3)static.addtoany.com(3)pi.pardot.com(2)youtube.com(2)

    Website Identity

    Claritas LLC

    Claritas LLC

    Organization

    Claritas is an outcome-obsessed optimization partner that combines consumer expertise, AI-driven technology, a proprietary Identity Graph, and deep consumer data to help marketers identify audiences, activate campaigns, and improve ROI.

    marketing@claritas.com
    8667648326
    claritas.com/
    31 years old

    8044 Montgomery Road, Suite 455, Cincinnati

    45236, Cincinnati, OH

    US

    Location detected: 🇺🇸 United States, Cincinnativia schema_nap
    GoDaddy.com, LLC📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 09 May 2026 at 21:15

    Historical Analysis & Change Tracking