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businessinsurance.com

https://businessinsurance.com· First analyzed 24 Apr 2026· Updated 24 Apr 2026
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businessinsurance.com
Desktop screenshot of businessinsurance.com
Mobile screenshot of businessinsurance.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.66.42.241

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

frida.ns.cloudflare.com.eoin.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
528 ms10%
Speed Index
686 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
132 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Hello Elementorv3.4.4
by Elementor Team
View Theme

SEO Analysis

B72/100
21
4
2
Meta Tags15/15
Content3/12
Headings3/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
B
businessinsurance.combusinessinsurance.com

Business Insurance | News for Insurance Professionals

Business Insurance serves business executives who are responsible for the purchase and administration of corporate insurance/self-insurance programs.

Title Length53 chars

Recommended: 50-60 chars (~318px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (2)

  • Very thin content (7 words). Search engines need substantial content for ranking.
  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

92 URLs

92 sub-sitemaps

robots.txt

39 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,358
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
64/100
B
129 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
147 mg
vs
Returning (cached)
74 mg
Annual (10K/mo)
15.5 kg
Emission Segments
Data Center
6 mg
Network
38 mg
Device
85 mg
Resource Breakdown
JavaScript
205.3 KB
Images
908.8 KB
CSS
77.6 KB
Fonts
1.8 KB
HTML
82.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

83d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

17.04.2026

Valid Until

16.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

businessinsurance.com*.businessinsurance.com

SHA-256 Fingerprint

7B:8C:37:7A:BE:0A:B2:F0:D3:D5:ED:AB:E8:F9:3D:87:CE:74:C8:0F...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

access-control-allow-origin
*
age
21014
cache-control
🟡 0s(max-age=0)
cache-provider
CLOUDWAYS-CACHE-DC
cf-apo-via
tcache
cf-cache-status
HIT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

businessinsurance-com.mail.protection.outlook.com

Domain Information

businessinsurance.com

Domain Age
29y 8m

Created

14.08.1996

Expires

13.08.2028

Last Updated

22.10.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly73 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Lusitana + liberation-sans

WCAG Partial
67/100
Readability
/30
23/30

14px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
19/25

1.82:1 min contrast

Performance
/25
18/25

2 fonts · 3 req

Heading Font

Lusitana

Sans

Body Font

liberation-sans

Sans14px

Contrast Ratio

1.82:1

1 issue

Reading Comfort

~42 CPL

Narrow lines
26px
h2
20px
h3
17px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

10 unique colors
Light
#ffffff
Background· 70.1%
#c6bcaf
Secondary· 7.2%
#251713
Primary· 4.4%
#6c5544
Secondary· 3.6%
#6e8c8d
Secondary· 3.3%
#3b4b40
Secondary· 2.1%
#e0e5e6
Secondary· 2.1%
#b4a895
Secondary· 2%

Business & Marketing Stack

7 Tools Detected

Enterprise

CRM Systems

1

Customer Relationship Management platforms

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

3

User behavior and product analytics

Privacy & Cookies

2

Cookie consent and privacy compliance tools

4

Categories

7

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google Ad Manager

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
7
Async
1
Defer

Top Script Sources

businessinsurance.com(8)cdn-cookieyes.com(2)js.hs-banner.com(1)js.hs-analytics.net(1)js.hubspot.com(1)

Website Identity

Business Insurance

Business Insurance

Organization

Magazine

Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en-US

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Last analyzed: 24 Apr 2026 at 03:39

Historical Analysis & Change Tracking