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brewdog.com

https://brewdog.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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brewdog.com
Desktop screenshot of brewdog.com
Mobile screenshot of brewdog.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

hazel.ns.cloudflare.com.lewis.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
876 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.7 MB
270 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

20 Technologies Detected

Advertising

4
Snapchat PixelCriteoTaboolaOutbrain

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

CSS Frameworks

2
Bootstrap
Tailwind CSS

Customer Support

2
GorgiasZendesk

Payments

2
PayPal
Square

Frameworks

1
Alpine.js

Tag Managers

1
Google Tag Manager

Social

1
ShareThis

Comments

1
Disqus

CDN

1
Cloudflare

Security

1
reCAPTCHA

Plugins

1
Elementor

SEO Analysis

C67/100
21
5
1
Meta Tags14/15
Content3/12
Headings6/8
Technical20/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile3/4
Indexability3/3
B
brewdog.combrewdog.com

BrewDog - Online Craft Beer Shop & Craft Beer Bars

Welcome to Planet BrewDog. Buy our craft beers on our online shop, enjoy them alongside some epic food in our bars or pick up a fresh pack in your local supe...

Description truncated.
Title Length50 chars

Recommended: 50-60 chars (~311px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (10 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

154 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F29/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
3/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:14%
Words:118,531
Token eff.:Excessive

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
37/100
F
691 mg
CO₂e / view
6.7 MB
Page Weight
5%
Cleaner Than
New Visitor
789 mg
vs
Returning (cached)
395 mg
Annual (10K/mo)
82.9 kg
Emission Segments
Data Center
34 mg
Network
203 mg
Device
454 mg
Resource Breakdown
JavaScript
1.4 MB
Images
4.7 MB
CSS
417.2 KB
Fonts
115.2 KB
HTML
110.9 KB
Other
8.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
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C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

78d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

11.04.2026

Valid Until

10.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

brewdog.com

SHA-256 Fingerprint

0E:EE:6A:36:6F:77:67:E9:74:CD:3C:88:E0:2B:48:A5:98:74:A6:F6...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9f0da6bef8d80410-FRA
content-encoding
⚡ Brotli(br)
content-language
en-FI
content-length
113254
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

brewdog-com.mail.protection.outlook.com

Domain Information

brewdog.com

Domain Age
29y 7m

Created

25.09.1996

Expires

24.09.2026

Last Updated

20.08.2025

Registrar

Amazon Registrar, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly26 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, minimum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

New Grotesk Four + Inter

WCAG AA
71/100
Readability
/30
19/30

12px · LH 1.50

Hierarchy
/20
14/20

4.67x ratio

WCAG
/25
20/25

6.53:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

New Grotesk Four

Sans56px

Body Font

Inter

Sans12px

Contrast Ratio

6.53:1

WCAG AA (≥4.5:1)

Reading Comfort

~46 CPL

Optimal (45–75)
56px
h1
42px
h2
38px
h3
56px
h4
12px
p
Minor Second
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

✅ Easy to read: Flesch score 94/100 — accessible to general audiences.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.5:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFluid TypeFlesch 94

Color Palette

7 unique colors
18.15:1 AAA Light
#ffffff
Background· 44.7%
#141617
Text· 4.9%
#312017
Secondary· 6.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Media.netEzoicMediavineSovrnPubMaticOpenXIndex Exchange

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
12
Async
1
Defer

Top Script Sources

consent.cookiebot.com(4)brewdog.com(4)sc-static.net(2)googletagmanager.com(2)api.fastbundle.co(2)

Website Identity

brewdog.com

29 years old
Location detected: 🇨🇦 Canadavia ip
Amazon Registrar, Inc.📧 Microsoft 365en

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Last analyzed: 23 Apr 2026 at 14:46

Historical Analysis & Change Tracking