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bluecross.ca

https://bluecross.ca· First analyzed 01 May 2026· Updated 01 May 2026
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bluecross.ca
Desktop screenshot of bluecross.ca
Mobile screenshot of bluecross.ca
Mobile

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Hosting Provider

Pantheon
pantheon.io

IP Address

23.185.0.253

Site Location

🇨🇦 Canadavia tld

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

dns2.cidc.telus.com.dns1.cidc.telus.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
762 ms10%
Speed Index
991 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
94 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Strukturev0.1Custom
by Forge and Smith

Technology Stack

18 Technologies Detected

Plugins

5
Weglot
Gravity Forms
Popup Maker
Yoast SEO
Gravity Forms

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Libraries

2
jQueryv3.3.1
jQuery UI

UI Components

2
Slick CarouselFancybox

Analytics

2
Google Analytics
Segment

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

A84/100
25
7
0
Meta Tags12/15
Content10/12
Headings6/8
Technical25/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
B
bluecross.cabluecross.ca

Canada’s Trusted Insurance | Blue Cross

Life keeps changing and Blue Cross is here with you. Whatever comes your way, we're here to help protect you and all that you love.

Title Length39 chars

Recommended: 50-60 chars (~235px / 580px)

Description Length131 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    7 URLs

    7 sub-sitemaps

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    30/100
    Needs Work
    8 11

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    7/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:6%
    Words:3,182
    Token eff.:Poor Structure

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary13w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    11
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    51/100
    C
    157 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    180 mg
    vs
    Returning (cached)
    90 mg
    Annual (10K/mo)
    18.9 kg
    Emission Segments
    Data Center
    35 mg
    Network
    38 mg
    Device
    84 mg
    Resource Breakdown
    JavaScript
    201.7 KB
    Images
    367.8 KB
    CSS
    652.8 KB
    Fonts
    2.5 KB
    HTML
    46.7 KB
    Other
    652 B
    Green Hosting Not Verified
    Pantheon
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    49d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    21.03.2026

    Valid Until

    19.06.2026

    Subject Alternative Names (8)

    blueadvantage.cabluecross.cabluecrosslife.cacroixbleue.cawww.blueadvantage.cawww.bluecross.cawww.bluecrosslife.cawww.croixbleue.ca

    SHA-256 Fingerprint

    92:F6:7C:82:E2:8E:D6:46:6F:87:A5:C9:94:61:0D:85:4E:84:D5:B0...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    223682
    cache-control
    🔵 1 Week(public, max-age=604800)
    content-encoding
    📦 Gzip(gzip)
    content-length
    47556
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    bluecross-ca.mail.protection.outlook.com

    Domain Information

    bluecross.ca

    Domain Age
    25y 6m

    Created

    27.10.2000

    Expires

    29.08.2030

    Last Updated

    24.03.2026

    Registrar

    Webnames.ca Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly40 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    museo-sans + Open Sans

    WCAG Partial
    61/100
    Readability
    /30
    14/30

    13px · LH 1.38

    Hierarchy
    /20
    17/20

    4x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 2 req

    Heading Font

    museo-sans

    Sans52px

    Body Font

    Open Sans

    Sans13px

    Contrast Ratio

    1:1

    10 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    52px
    h1
    42px
    h2
    32px
    h3
    26px
    h4
    13px
    p

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsAAdobe FontsBuy on MyFontsFluid Type (rem)

    Color Palette

    7 unique colors
    Light
    #f1f8fe
    Background· 50.8%
    #2d699f
    Primary· 12.7%
    #718eac
    Secondary· 10.5%
    #4c88b4
    Secondary· 10.4%
    #274a60
    Secondary· 7.9%
    #477293
    Secondary· 4.2%
    #91a9bf
    Secondary· 3.6%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    1
    Async
    8
    Defer

    Top Script Sources

    bluecross.ca(15)consent.cookiebot.com(2)consentcdn.cookiebot.com(1)ajax.googleapis.com(1)cdnjs.cloudflare.com(1)

    Website Identity

    Blue Cross of Canada

    Blue Cross of Canada

    Organization

    Life keeps changing and Blue Cross is here with you. Whatever comes your way, we're here to help protect you and all that you love.

    www.croixbleue.ca/
    25 years old
    Location detected: 🇨🇦 Canadavia tld
    Webnames.ca Inc.📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 01 May 2026 at 09:05

    Historical Analysis & Change Tracking