birdlife.org.au

https://birdlife.org.au· First analyzed 04 May 2026· Updated 04 May 2026

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birdlife.org.au

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.11

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

roxy.ns.cloudflare.com.alex.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

268 ms10%

Speed Index

348 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

85 KB

91 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

birdlifeCustom

Technology Stack

29 Technologies Detected

Plugins

WooCommerce

Popup Maker

Woocommerce Gift Cards

Woocommerce Product Bundles

Wp Paginate Gtm Ecommerce Woo Pro

Woocommerce Gateway Stripe

Ewww Image Optimizer

Gravity Forms

Gravityformsrecaptcha

Woocommerce Australia Post Extension Labels Pro

Analytics

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

Libraries

Other

Other

CSS Frameworks

Icon Libraries

Tag Managers

CDN

Customer Support

Security

SEO Analysis

A84/100

Meta Tags14/15

Content11/12

Headings7/8

Technical24/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

birdlife.org.aubirdlife.org.au

Save Birds. Save Life. - BirdLife Australia

BirdLife Australia is leading the way in bird conservation. We work tirelessly to save the most threatened wild bird species.

Title Length43 chars

Recommended: 50-60 chars (~249px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (38/50) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

30 URLs

30 sub-sitemaps

robots.txt

14 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D57/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

7/25

Citation

19/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:5%

Words:962

Token eff.:Optimal

Sections/1K:9.4

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary22w

Descriptive Headingsavg 5.6w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

A+

9 mg

CO₂e / view

85.2 KB

Page Weight

95%

Cleaner Than

New Visitor

10 mg

Returning (cached)

5 mg

Annual (10K/mo)

1.0 kg

Emission Segments

Data Center

<0.001 g

Network

3 mg

Device

6 mg

Resource Breakdown

Images

62.0 KB

HTML

22.9 KB

Other

300 B

Green Hosting Verified

Google Cloud

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

31d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.03.2026

Valid Until

04.06.2026

Subject Alternative Names (1)

birdlife.org.au

SHA-256 Fingerprint

F7:58:4F:F7:A1:AC:78:B9:AD:89:0F:67:B5:AD:77:F4:9E:30:F8:64...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

HIT

cf-ray🇫🇷 Paris

9f6b06abe990025b-CDG

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

birdlife-org-au.mail.protection.outlook.com

Domain Information

birdlife.org.au

Last Updated

19.03.2026

Registrar

Cheaper Domains Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly4 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

puffin + tablet-gothic

WCAG Partial

70/100

Readability

/30

17/30

12px · LH 1.40

Hierarchy

/20

17/20

4x ratio

WCAG

/25

16/25

1.21:1 min contrast

Performance

/25

20/25

2 fonts · 3 req

Heading Font

puffin

Sans48px

Body Font

tablet-gothic

Sans12px

Contrast Ratio

1.21:1

20 issues

Reading Comfort

~41 CPL

Narrow lines

48px

40px

32px

24px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 20 elements below WCAG AA threshold (min 1.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

GGoogle Fonts AAdobe Fonts Buy on MyFontsFlesch 38

Color Palette

6 unique colors

2.86:1 Fail Light

#8a948b

Other· 15%

#444b46

Text· 7.9%

#f2fafd

Background· 43.900000000000006%

#051c2c

Primary· 25.2%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HotjarMid-Market

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

birdlife.org.au(11)googletagmanager.com(3)connect.facebook.net(3)gstatic.com(1)static.hotjar.com(1)

Website Identity

BirdLife Australia

Organization

BirdLife Australia is leading the way in bird conservation. We work tirelessly to save the most threatened wild bird species.

birdlife.org.au/

Location detected: 🇦🇺 Australiavia tld

Cheaper Domains Pty Ltd📧 Microsoft 365en

Social Profiles

Facebook Instagram LinkedIn YouTube TikTok Bluesky

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Last analyzed: 04 May 2026 at 22:44

Historical Analysis & Change Tracking