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bicpens.com

https://bicpens.com· First analyzed 24 May 2026· Updated 24 May 2026
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bicpens.com
Desktop screenshot of bicpens.com
Mobile screenshot of bicpens.com
Mobile

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Hosting Provider

IP Address

72.52.241.116

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Lansing, United States

ASN

AS32244

Organization

SourceDNS

Server

Apache

Nameservers

ns1.systemdns.com.ns2.systemdns.com.ns3.systemdns.com.

Performance

77

Core Web Vitals

Weight

First Contentful Paint
2.7 s10%
Speed Index
3.6 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
148 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.9.4
Infrastructure
Hosting
SourceDNS

SEO Analysis

B71/100
20
8
2
Meta Tags8/15
Content10/12
Headings3/8
Technical22/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
B
bicpens.combicpens.com

Home - Custom Printed Promotional Products - BICpens.com | Product ...

Specializing in items we imprint with your logo or content, and more than 45 years of promotional experience, BICpens.com offers advertising quality and valu...

Title truncated. Description truncated.
Title Length88 chars

Recommended: 50-60 chars (~537px / 580px)

Description Length181 chars

Recommended: 120-160 chars

Issues (2)

  • Title is too long (88 chars, ~537px). Will be truncated in search results.
  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

23 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100
Needs Work
6 11 1

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
4/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:728
Token eff.:Optimal
Sections/1K:9.6

Structured Data

3 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary30w
Descriptive Headingsavg 3.4w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
10
Passed
5
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
24/100
E
353 mg
CO₂e / view
2.8 MB
Page Weight
30%
Cleaner Than
New Visitor
403 mg
vs
Returning (cached)
202 mg
Annual (10K/mo)
42.3 kg
Emission Segments
Data Center
79 mg
Network
85 mg
Device
189 mg
Resource Breakdown
JavaScript
1.0 MB
Images
458.9 KB
CSS
1.2 MB
Fonts
78.3 KB
HTML
29.9 KB
Other
747 B
Green Hosting Not Verified
SourceDNS
7 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

01.04.2026

Valid Until

30.06.2026

Subject Alternative Names (2)

bicpens.comwww.bicpens.com

SHA-256 Fingerprint

BC:AC:4B:75:3D:BD:6A:E3:CC:53:41:3F:F7:5B:0C:2D:6E:19:7D:FB...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

connection
Keep-Alive
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Sun, 24 May 2026 07:17:22 GMT
keep-alive
timeout=2, max=500
link
<https://www.bicpens.com/wp-json/>; rel="https://api.w.org/"...
Good Warning Issue

Email Infrastructure

Rackspace Email

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1.emailsrvr.com
mx2.emailsrvr.com

Domain Information

bicpens.com

Domain Age
29y 3m

Created

04.02.1997

Expires

05.02.2028

Last Updated

02.12.2025

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly20 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Arial

WCAG Partial
58/100
Readability
/30
23/30

18px · LH 1.67

Hierarchy
/20
6/20
WCAG
/25
15/25

1:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans18px

Contrast Ratio

1:1

10 issues

Reading Comfort

~41 CPL

Narrow lines
22px
h2
28px
h3
56px
h4
18px
p
Minor Third
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle FontsFlesch 68

Color Palette

8 unique colors
Light
#ffffff
Background· 60.39999999999999%
#acdeef
Primary· 13%
#b11d1e
Accent· 8%
#d0eaf4
Accent· 7.2%
#9c524f
Secondary· 4.2%
#97cddf
Accent· 1%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
6
Async
3
Defer

Top Script Sources

bicpens.com(12)google-analytics.com(3)local(2)gstatic.com(1)stats.wp.com(1)

Website Identity

Home - Custom Printed Promotional Products - BICpens.com | Product Catalog | BICpens.com

Specializing in items we imprint with your logo or content, and more than 45 years of promotional experience, BICpens.com offers advertising quality and value that can’t be matched.

Location detected: 🇺🇸 United Statesvia ip
Tucows Domains Inc.📧 Rackspace Emailen-US

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Last analyzed: 24 May 2026 at 07:18

Historical Analysis & Change Tracking