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bettertransport.org.uk

https://bettertransport.org.uk· First analyzed 22 May 2026· Updated 22 May 2026
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bettertransport.org.uk
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Hosting Provider

LiteSpeed
20i.com

IP Address

185.151.30.158

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS48254

Organization

CDN

Server

Apache

Nameservers

ns3.meganameservers.eu.ns1.meganameservers.eu.ns2.meganameservers.eu.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
822 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
71 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
20i

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

15 Technologies Detected

Plugins

4
TablePress
Gravity Forms
Yoast SEO
Gravity Forms

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.7.1

UI Components

1
Owl Carousel

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Apache

Languages

1
PHPv8.4.21

SEO Analysis

A81/100
22
6
0
Meta Tags12/15
Content11/12
Headings5/8
Technical20/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
B
bettertransport.org.ukbettertransport.org.uk

Home - Campaign for Better Transport

Campaign for Better Transport is the national charity working for better, greener, fairer transport in England and Wales.

Title Length36 chars

Recommended: 50-60 chars (~226px / 580px)

Description Length121 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    16/100
    Poor
    4 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D56/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesnav
    Text ratio:6%
    Words:876
    Token eff.:Optimal
    Sections/1K:14.8
    Depth:2/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary24w
    Descriptive Headingsavg 3.5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    72/100
    10
    Passed
    6
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    58/100
    B
    118 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    134 mg
    vs
    Returning (cached)
    67 mg
    Annual (10K/mo)
    14.1 kg
    Emission Segments
    Data Center
    6 mg
    Network
    35 mg
    Device
    77 mg
    Resource Breakdown
    JavaScript
    268.5 KB
    Images
    56.8 KB
    CSS
    818.2 KB
    HTML
    19.5 KB
    Green Hosting Verified
    20i
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
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    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    204d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    11.11.2025

    Valid Until

    12.12.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    bettertransport.org.ukwww.bettertransport.org.uk

    SHA-256 Fingerprint

    36:37:A0:5B:BC:08:01:D2:2B:54:7B:94:02:94:BE:3F:C9:A5:10:91...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔵 Public(public, s-maxage=216000)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Fri, 22 May 2026 17:06:14 GMT
    link
    <https://bettertransport.org.uk/wp-json/>; rel="https://api....
    server
    Apache
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    bettertransport-org-uk.mail.protection.outlook.com

    Domain Information

    bettertransport.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    71/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Interstate + Bliss

    WCAG Partial
    72/100
    Readability
    /30
    24/30

    17px · LH --

    Hierarchy
    /20
    16/20

    2.18x ratio

    WCAG
    /25
    16/25

    2.43:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 6 req

    Heading Font

    Interstate

    Sans37px

    Body Font

    Bliss

    Sans17px

    Contrast Ratio

    2.43:1

    1 issue

    Reading Comfort

    ~70 CPL

    Optimal (45–75)
    37px
    h1
    40px
    h2
    24px
    h3
    20px
    h4
    17px
    p

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ✅ Optimal line length: ~70 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.4:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFlesch 50

    Color Palette

    6 unique colors
    Light
    #ffffff
    Primary· 50.6%
    #4b53a4
    Primary· 36.1%
    #636ab0
    Secondary· 5.5%
    #959dad
    Secondary· 3.3%
    #becdbc
    Secondary· 2.3%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookieYesSMB

    Cookie consent and privacy compliance tools

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    4

    Categories

    5

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    6
    Async
    0
    Defer

    Top Script Sources

    bettertransport.org.uk(10)googletagmanager.com(2)connect.facebook.net(2)cdn-cookieyes.com(2)gstatic.com(1)

    Website Identity

    Campaign for Better Transport

    Campaign for Better Transport

    Organization

    Campaign for Better Transport is the national charity working for better, greener, fairer transport in England and Wales.

    bettertransport.org.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365

    Sponsored

    Last analyzed: 22 May 2026 at 17:06

    Historical Analysis & Change Tracking

    bettertransport.org.uk Technology Stack - Built With jQuery, Owl Carousel, Bootstrap, Tailwind CSS, Google Fonts | StackOptic | StackOptic