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babybirds.co.uk

https://babybirds.co.uk· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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babybirds.co.uk
Desktop screenshot of babybirds.co.uk
Mobile screenshot of babybirds.co.uk
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.67.73.113

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

mitchell.ns.cloudflare.com.nora.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
276 ms10%
Speed Index
359 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
241 KB
194 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Hello Elementorv3.4.5
by Elementor Team
View Theme

SEO Analysis

A84/100
25
5
1
Meta Tags15/15
Content10/12
Headings3/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
B
babybirds.co.ukbabybirds.co.uk

Baby Birds | Prams, Travel Systems, Car Seats, Toys & Gifts

Shop all your baby essentials at Baby Birds. An independent family-run business, we offer expert advice at the best prices.

Title Length59 chars

Recommended: 50-60 chars (~358px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

77 URLs

77 sub-sitemaps

robots.txt

32 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

36/100
Needs Work
10 8

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AI & LLM Readiness

D41/100
Bot Access
15/25
Machine Read.
1/25
Schema Data
8/25
Citation
17/25

AI Bot Access

6/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:6,040
Token eff.:Excessive
Sections/1K:0.3
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary10w
Descriptive Headingsavg 12.4w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
65/100
A+
24 mg
CO₂e / view
241.4 KB
Page Weight
95%
Cleaner Than
New Visitor
28 mg
vs
Returning (cached)
14 mg
Annual (10K/mo)
2.9 kg
Emission Segments
Data Center
1 mg
Network
7 mg
Device
16 mg
Resource Breakdown
Images
81.4 KB
CSS
82.9 KB
HTML
76.7 KB
Other
451 B
Green Hosting Verified
Cloudflare
Provider Match
5 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

51%Poor
Interactive

HTTPS

WAF

40d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

babybirds.co.uk*.babybirds.co.uk

SHA-256 Fingerprint

1F:54:54:0F:C9:76:77:8C:34:9F:22:28:FB:CF:2F:DA:49:1F:C0:5C...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a04be02c2d687b7c-BRU
content-encoding
zstd
content-type
text/html; charset=UTF-8
date
Mon, 01 Jun 2026 05:39:04 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (7)

alt1.aspmx.l.google.com
alt4.aspmx.l.google.com
mxb.eu.mailgun.org
alt2.aspmx.l.google.com

+3 more

Domain Information

babybirds.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Baloo 2 + Sora

WCAG Partial
55/100
Readability
/30
23/30

16px · LH 1.56

Hierarchy
/20
6/20
WCAG
/25
12/25

1:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

Baloo 2

Sans

Body Font

Sora

Sans16px

Contrast Ratio

1:1

21 issues

Reading Comfort

~33 CPL

Narrow lines
55px
h2
30px
h3
18px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFluid TypeFlesch 61

Color Palette

7 unique colors
11.07:1 AAA Dark
#313133
Text· 7.4%
#ecedee
Background· 2.7%
#4c798f
Secondary· 10.1%
#a6b6ab
Secondary· 4.7%
#4d5e68
Secondary· 1.5%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

3

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
3
Defer

Top Script Sources

babybirds.co.uk(9)googletagmanager.com(3)cdn.salesfire.co.uk(3)youtube.com(2)connect.facebook.net(2)

Website Identity

Baby Birds

Baby Birds

Organization

Shop all your baby essentials at Baby Birds. An independent family-run business, we offer expert advice at the best prices.

Location detected: 🇬🇧 United Kingdomvia tld
📧 Google Workspaceen-GBEst. 1993

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Last analyzed: 01 Jun 2026 at 05:40

Historical Analysis & Change Tracking