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amplitude.com

https://amplitude.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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amplitude.com
Desktop screenshot of amplitude.com
Mobile screenshot of amplitude.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.248.219.127

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Nginx

Nameservers

ns-1262.awsdns-29.org.ns-1942.awsdns-50.co.uk.ns-260.awsdns-32.com.ns-579.awsdns-08.net.

Performance

90

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
1.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
11.9 MB
231 requests

Image Optimization

Lazy LoadWebPResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://cdn.sanity.io/images/l...https://cdn.sanity.io/images/l...

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Amplitude

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginxv1.22.0

SEO Analysis

A86/100
26
6
0
Meta Tags14/15
Content10/12
Headings7/8
Technical25/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness4/4
Mobile3/4
Indexability3/3
A
amplitude.comamplitude.com

AI Analytics Platform for Modern Digital Analytics | Amplitude

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Title Length62 chars

Recommended: 50-60 chars (~366px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    9 URLs

    9 sub-sitemaps

    robots.txt

    15 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    19/100
    Poor
    6 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D58/100
    Bot Access
    23/25
    Machine Read.
    16/25
    Schema Data
    5/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,659
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1VideoObject
    sameAs entity links

    Citation Readiness

    Opening Summary1479w
    Descriptive Headingsavg 3.6w
    Canonical URL
    Open Graph1/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    13
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    48/100
    F
    1.23 g
    CO₂e / view
    11.9 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.41 g
    vs
    Returning (cached)
    705 mg
    Annual (10K/mo)
    148.0 kg
    Emission Segments
    Data Center
    60 mg
    Network
    363 mg
    Device
    811 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    322.4 KB
    CSS
    10.4 MB
    Fonts
    1.2 KB
    HTML
    42.0 KB
    Other
    24.8 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    251d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    02.12.2025

    Valid Until

    30.12.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.amplitude.comamplitude.com

    SHA-256 Fingerprint

    99:9C:FF:37:78:C0:3D:4D:12:AA:49:AD:70:1B:EC:4A:BC:CF:76:46...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    664
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    object-src 'none'; frame-ancestors 'self' *.amplitude.com am...
    content-type
    text/html; charset=utf-8
    date
    Thu, 23 Apr 2026 02:08:11 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt1.aspmx.l.google.com
    aspmx.l.google.com
    aspmx2.googlemail.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    amplitude.com

    Domain Age
    29y 11m

    Created

    09.05.1996

    Expires

    10.01.2027

    Last Updated

    09.12.2025

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    84/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Twemoji Country Flags

    WCAG Fail
    69/100
    Readability
    /30
    20/30

    16px · LH 1.38

    Hierarchy
    /20
    17/20

    3.75x ratio

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 5 req

    Heading Font

    Twemoji Country Flags

    Sans60px

    Body Font

    Twemoji Country Flags

    Sans16px

    Contrast Ratio

    1:1

    48 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    60px
    h1
    44px
    h2
    44px
    h3
    18px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

    ❌ Low contrast: 48 elements fail WCAG AA (min 1.0:1). Increase text/background contrast.

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 49

    Color Palette

    7 unique colors
    21:1 AAA Light
    #ffffff
    Background· 85.79999999999997%
    #000000
    Text· 8.4%
    #1e61f0
    Primary· 0%
    #374e84
    Secondary· 1.3%
    #7c879b
    Secondary· 1%
    #0d0e10
    Secondary· 0.9%

    Business & Marketing Stack

    3 Tools Detected

    Growing

    Behavior Analytics

    3
    AmplitudeMid-Market
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    1
    Async
    18
    Defer

    Top Script Sources

    local(16)client-registry.mutinycdn.com(2)ob.roundprincemusic.com(1)cdn.amplitude.com(1)

    Website Identity

    Homepage animation - 2026Q2

    VideoObject

    a Marketing Campaigns video

    29 years old
    Location detected: 🇨🇦 Canadavia ip
    MarkMonitor Inc.📧 Google Workspaceen-US

    Social Profiles

    X (Twitter)LinkedIn

    Sponsored

    Last analyzed: 23 Apr 2026 at 02:08

    Historical Analysis & Change Tracking