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allbirds.com

https://allbirds.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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allbirds.com
Desktop screenshot of allbirds.com
Mobile screenshot of allbirds.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns7.markmonitor.com.ns2.markmonitor.com.ns3.markmonitor.com.ns4.markmonitor.com.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
728 ms10%
Speed Index
946 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8 MB
373 requests

Image Optimization

Lazy LoadResponsiveFastly Image Optimizer
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

14 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelAmplitudeSegment

Frameworks

1
Angular

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

Libraries

1
Lightbox

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C67/100
21
4
2
Meta Tags15/15
Content3/12
Headings6/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
allbirds.comallbirds.com

Allbirds: Comfortable, Sustainable Shoes & Apparel

Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

Title Length50 chars

Recommended: 50-60 chars (~293px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (25 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (75/125) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

159 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
7 9 2

Sponsored

AI & LLM Readiness

F28/100
Bot Access
20/25
Machine Read.
0/25
Schema Data
0/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:9%
Words:16,756
Token eff.:Excessive

Structured Data

No Schema

Citation Readiness

Opening Summary10w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
10
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
2/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
29/100
F
1.01 g
CO₂e / view
8.0 MB
Page Weight
5%
Cleaner Than
New Visitor
1.15 g
vs
Returning (cached)
576 mg
Annual (10K/mo)
121.0 kg
Emission Segments
Data Center
225 mg
Network
242 mg
Device
541 mg
Resource Breakdown
JavaScript
1.6 MB
Images
5.9 MB
CSS
184.2 KB
Fonts
68.2 KB
HTML
106.6 KB
Other
189.4 KB
Green Hosting Not Verified
Shopify
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

77d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

Subject Alternative Names (1)

www.allbirds.com

SHA-256 Fingerprint

15:E4:9A:DC:75:D7:A7:96:DA:64:C7:F8:22:5C:27:AF:93:03:97:E6...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f1e5ef07be35091-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
108830
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt2.aspmx.l.google.com
alt3.aspmx.l.google.com
smtp.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

allbirds.com

Domain Age
24y 3m

Created

09.01.2002

Expires

09.01.2028

Last Updated

08.12.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly10 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Geograph

WCAG Partial
63/100
Readability
/30
19/30

14px · LH 1.50

Hierarchy
/20
11/20

1.71x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

Geograph

Sans24px

Body Font

Geograph

Sans14px

Contrast Ratio

1:1

27 issues

Reading Comfort

~44 CPL

Narrow lines
24px
h1
40px
h2
40px
h3
14px
p
Perfect Fourth
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 34/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 27 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 34

Color Palette

11 unique colors
3.23:1 AA Large Light
#8f8f8f
Other· 17.5%
#ffffff
Background· 15.2%
#ece9e2
Primary· 0%
#2f2922
Secondary· 15.2%
#314c55
Secondary· 10%
#675644
Secondary· 7.1%
#733b2b
Secondary· 4.9%
#7b6c5a
Secondary· 2.7%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

4

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

26 Resources

20
Scripts
6
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(5)popupform.allbirds.com(3)connect.facebook.net(2)cdnjs.cloudflare.com(1)utt.impactcdn.com(1)

Website Identity

allbirds.com

help@allbirds.com
18889638944
24 years old
Location detected: 🇨🇦 Canadavia ip
MarkMonitor Inc.📧 Google Workspaceen-US

Sponsored

Last analyzed: 25 Apr 2026 at 15:27

Historical Analysis & Change Tracking