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adsgroup.org.uk

https://adsgroup.org.uk· First analyzed 19 May 2026· Updated 19 May 2026
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adsgroup.org.uk
Desktop screenshot of adsgroup.org.uk
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Mobile

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Hosting Provider

Next Connex Ltd

IP Address

64.253.47.38

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS51048

Organization

Next Connex Ltd

CDN

Varnish

Nameservers

ns2.strategiesuk.net.ns1.strategiesuk.net.ns0.strategiesuk.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
678 ms10%
Speed Index
881 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
10.2 MB
139 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.1.5
Infrastructure
Hosting
Next Connex Ltd
CDN
Varnish

Technology Stack

23 Technologies Detected

Plugins

11
Contact Form 7
Cookie NoticeMenu ImageMws Core
Pdf Viewer For Wordpress
Wpcf7 RedirectSearch Filter Pro
Elementor
Elementor
Elementor
Yoast SEO

Libraries

2
jQueryv3.7.1
jQuery UI

CSS Frameworks

2
Bootstrapv6.9.4
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Slick Carousel

Other

1
Lottie

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

SEO Analysis

B76/100
22
8
1
Meta Tags9/15
Content11/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile1/4
Indexability3/3
A
adsgroup.org.ukadsgroup.org.uk

Home - ADS Group

Industry Facts & Figures 2025 The UK’s aerospace, defence, security and space industries are at the heart of the UK economy, building […]

Title Length16 chars

Recommended: 50-60 chars (~104px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (68/92) — critical for accessibility and SEO

9 issues found

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Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

27/100
Needs Work
8 11

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AI & LLM Readiness

D50/100
Bot Access
20/25
Machine Read.
5/25
Schema Data
8/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:8%
Words:3,338
Token eff.:Poor Structure
Sections/1K:0.9
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary36w
Descriptive Headingsavg 2.8w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
11
Passed
5
Critical
4
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
23/100
F
1.30 g
CO₂e / view
10.2 MB
Page Weight
5%
Cleaner Than
New Visitor
1.48 g
vs
Returning (cached)
741 mg
Annual (10K/mo)
155.6 kg
Emission Segments
Data Center
290 mg
Network
311 mg
Device
696 mg
Resource Breakdown
JavaScript
236.6 KB
Images
7.8 MB
CSS
2.2 MB
Fonts
3.0 KB
HTML
27.4 KB
Green Hosting Not Verified
Next Connex Ltd
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

15%Critical
Critical / Transactional

HTTPS

No WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

11.05.2026

Valid Until

09.08.2026

Subject Alternative Names (3)

adsgroup.org.ukmembers.adsgroup.org.ukwww.adsgroup.org.uk

SHA-256 Fingerprint

A1:D0:71:63:DF:78:8F:E0:3B:4A:D5:02:5A:E4:92:BF:76:48:65:3C...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
age
110
content-encoding
📦 Gzip(gzip)
content-length
27769
content-type
text/html; charset=UTF-8
date
Tue, 19 May 2026 08:41:20 GMT
Good Warning Issue

Email Infrastructure

Mimecast

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

eu-smtp-inbound-2.mimecast.com
eu-smtp-inbound-1.mimecast.com

Domain Information

adsgroup.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins

WCAG Partial
64/100
Readability
/30
22/30

18px · LH 1.56

Hierarchy
/20
14/20

3.89x ratio

WCAG
/25
12/25

1:1 min contrast

Performance
/25
16/25

1 font · 9 req

Heading Font

Poppins

Sans70px

Body Font

Poppins

Sans18px

Contrast Ratio

1:1

29 issues

Reading Comfort

~38 CPL

Narrow lines
70px
h1
50px
h2
22px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 29 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

GGoogle FontsFlesch 0

Color Palette

9 unique colors
4.82:1 AA Light
#ffffff
Background· 28.4%
#767264
Secondary· 6.9%
#7f919c
Primary· 31.4%
#23252c
Text· 6.9%
#3d545d
Secondary· 5%
#98483b
Secondary· 4.5%
#6a8691
Secondary· 4.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
3
Async
0
Defer

Top Script Sources

adsgroup.org.uk(17)googletagmanager.com(2)gstatic.com(1)

Website Identity

ADS Group

ADS Group

Organization

Securing UK Advantage

www.adsgroup.org.uk/
Location detected: 🇬🇧 United Kingdomvia tld
📧 Mimecasten-US

Social Profiles

X (Twitter)LinkedIn

Sponsored

Last analyzed: 19 May 2026 at 08:41

Historical Analysis & Change Tracking