admiral.com

https://admiral.com· First analyzed 01 May 2026· Updated 01 May 2026

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admiral.com

Mobile

Sponsored

Hosting Provider

Microsoft Azure

azure.microsoft.com

IP Address

20.90.220.85

Site Location

🇬🇧 Cardiff, United Kingdomvia schema

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gigi.ns.cloudflare.com.george.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

837 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.1 MB

77 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Drupal

Technology Stack

13 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Heap Analytics Heap

Advertising

Google Ads Microsoft Advertising

CSS Frameworks

Tailwind CSS

Fonts

Adobe Fonts (Typekit)

Tag Managers

Other

Payments

Customer Support

SEO Analysis

B75/100

Meta Tags15/15

Content11/12

Headings3/8

Technical22/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social2/5

Freshness0/4

Mobile1/4

Indexability3/3

admiral.comadmiral.com

Car, MultiCar and MultiCover Insurance Quotes – Admiral

Admiral offers a wealth of insurance products including Car Insurance, Home Insurance, Travel Insurance, Pet Insurance and Van Insurance.

Title Length55 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: standard

909 URLs

robots.txt

50 rules

Sitemap reference found

Local SEO

Local Search Readiness

35/100

Needs Work

8 15 1

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

data-nosnippet

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:6%

Words:1,177

Token eff.:Optimal

Sections/1K:15.3

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteVideoObjectmicrodataSearchAction

sameAs entity links

Citation Readiness

Opening Summary939w

Descriptive Headingsavg 3.4w

Canonical URL

Open Graph1/3

Twitter Card2/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

61/100

109 mg

CO₂e / view

1.1 MB

Page Weight

70%

Cleaner Than

New Visitor

125 mg

Returning (cached)

62 mg

Annual (10K/mo)

13.1 kg

Emission Segments

Data Center

5 mg

Network

32 mg

Device

72 mg

Resource Breakdown

JavaScript

520.3 KB

Images

284.8 KB

CSS

262.9 KB

HTML

11.3 KB

Green Hosting Verified

Microsoft Azure

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

25%Critical

Critical / Transactional

HTTPS

No WAF

45d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

16.06.2025

Valid Until

15.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

admiral.comwww.admiral.com

SHA-256 Fingerprint

AF:62:14:63:82:A5:09:42:C8:60:A5:13:57:F2:26:F6:81:F4:E5:AF...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔵 1 Days(max-age=86400, public)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

content-language

date

Fri, 01 May 2026 18:26:59 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-003b5002.gslb.pphosted.com

mxa-003b5002.gslb.pphosted.com

Domain Information

admiral.com

Domain Age

31y 6m

Created

17.10.1994

Expires

16.10.2027

Last Updated

31.03.2026

Registrar

DNSSEC

Not Enabled

Privacy & Compliance

TrustArc

Cookie Consent Banner

TrustArc

GDPR Indicators

Cookie consent banner detected

CMP: TrustArc

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly13 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue

WCAG Partial

56/100

Readability

/30

14/30

13px · LH 1.71

Hierarchy

/20

6/20

WCAG

/25

14/25

3.6:1 min contrast

Performance

/25

22/25

System fonts

Heading Font

Helvetica Neue

Sans

Body Font

Helvetica Neue

Sans13px

Contrast Ratio

3.6:1

3 issues

Reading Comfort

~52 CPL

Optimal (45–75)

38px

25px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 3.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Flesch 52

Color Palette

9 unique colors

Dark

#626261

Other· 14.8%

#0a1829

Primary· 21.8%

#aff1f0

Accent· 21.199999999999996%

#000617

Accent· 17.6%

#312122

Secondary· 6.9%

#3d352f

Secondary· 5.6%

#635844

Secondary· 4.9%

#3c5546

Secondary· 4%

Business & Marketing Stack

10 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HeapMid-Market

ContentsquareEnterprise

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

TrustArcEnterprise

Cookie consent and privacy compliance tools

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

A/B Testing & Optimization

OptimizelyEnterprise

Experimentation and conversion optimization

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)consent.trustarc.com(3)c0.adalyser.com(1)script.infinity-tracking.com(1)bat.bing.com(1)

Website Identity

Admiral Insurance

InsuranceAgency

www.admiral.com/

31 years old

Ty Admiral, David St, Cardiff

CF10 2EE, Cardiff

Location detected: 🇬🇧 United Kingdom, Cardiffvia schema

Social Profiles

Facebook X (Twitter)YouTube

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Last analyzed: 01 May 2026 at 18:27

Historical Analysis & Change Tracking