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adforum.com

https://adforum.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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adforum.com
Desktop screenshot of adforum.com
Mobile screenshot of adforum.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

104.26.13.249

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dora.ns.cloudflare.com.eric.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
430 ms10%
Speed Index
559 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
65 KB
105 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

8 Technologies Detected

SEO Analysis

C68/100
21
6
2
Meta Tags9/15
Content12/12
Headings6/8
Technical16/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
A
adforum.comadforum.com

The best in-depth global resource for insight on advertising campai...

Discover the best creativity and marketing strategy that is delivering results for brands, with AdForum agency search and Creative Library

Title truncated.
Title Length105 chars

Recommended: 50-60 chars (~632px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (2)

  • Title is too long (105 chars, ~632px). Will be truncated in search results.
  • Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

Crawlability

Sitemap
robots.txt

59 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
7 12 1

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AI & LLM Readiness

F39/100
Bot Access
15/25
Machine Read.
11/25
Schema Data
0/25
Citation
13/25

AI Bot Access

6/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:5%
Words:1,817
Token eff.:Optimal
Sections/1K:11.6
Depth:1/5

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 4.2w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
11
Passed
5
Critical
2
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
74/100
A+
7 mg
CO₂e / view
65.4 KB
Page Weight
95%
Cleaner Than
New Visitor
8 mg
vs
Returning (cached)
4 mg
Annual (10K/mo)
792 g
Emission Segments
Data Center
<0.001 g
Network
2 mg
Device
4 mg
Resource Breakdown
HTML
34.2 KB
Other
31.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

70d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.04.2026

Valid Until

08.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

adforum.com*.adforum.com

SHA-256 Fingerprint

9F:93:8F:49:40:62:13:F4:5B:47:16:22:B6:A0:12:4D:26:ED:2F:EC...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, private)
cf-cache-status
DYNAMIC
cf-ray
9f38b5758d03ef9d-EWR
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Tue, 28 Apr 2026 20:10:10 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt3.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

adforum.com

Domain Age
27 years

Created

03.05.1999

Expires

03.05.2032

Last Updated

21.11.2024

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
53/100
Not Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Arial

WCAG Partial
62/100
Readability
/30
9/30

13px · LH 1.10

Hierarchy
/20
16/20

2.62x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
21/25

System fonts

Heading Font

Arial

Sans34px

Body Font

Arial

Sans13px

Contrast Ratio

1:1

30 issues

Reading Comfort

~42 CPL

Narrow lines
34px
h1
28px
h2
24px
h3
20px
h4
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.10). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 30 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

Flesch 37

Color Palette

9 unique colors
Dark
#222327
Other· 38.20000000000001%
#f4f4f6
Primary· 13.5%
#a7816b
Secondary· 10%
#391a1b
Secondary· 8.6%
#131719
Secondary· 8.1%
#3a2d2e
Secondary· 5.7%
#c7beb2
Secondary· 1.9%

Business & Marketing Stack

3 Tools Detected

Growing

Behavior Analytics

3

User behavior and product analytics

1

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad Manager

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Scripts & Styles

10 Resources

8
Scripts
2
Styles
4
Async
1
Defer

Top Script Sources

local(3)securepubads.g.doubleclick.net(2)mtm.maydream.com(1)googletagmanager.com(1)plausible.io(1)

Website Identity

The best in-depth global resource for insight on advertising campaigns, strategy and creativity - AdForum

For those who helped create the Genki Dama

27 years old
Location detected: 🇨🇦 Canadavia ip
Cloudflare, Inc.📧 Google Workspaceen

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Last analyzed: 28 Apr 2026 at 20:11

Historical Analysis & Change Tracking