adara.com

https://adara.com· First analyzed 04 May 2026· Updated 04 May 2026

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adara.com

Mobile

Sponsored

Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

34.132.131.98

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Council Bluffs, United States

ASN

AS396982

Organization

Google Cloud (us-central1)

Server

Nginx

CDN

Nameservers

ns13.dnsmadeeasy.com.ns12.dnsmadeeasy.com.ns11.dnsmadeeasy.com.ns10.dnsmadeeasy.com.+2 more

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.4 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5.1 MB

141 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

DiviCustom

Technology Stack

26 Technologies Detected

Plugins

Pardot Safe Svg Ays Popup Box

Contact Form 7

Dg Carousel Foobox Image Lightbox

Popups For Divi

Elementor

Pro Elements Dp Portfolio Posts Pro Ultimate Member

Yoast SEO

Libraries

jQueryv3.7.1

jQuery UI

Underscore.js Animate.css Lightbox

Analytics

UI Components

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Web Servers

SEO Analysis

B72/100

Meta Tags12/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T0/7

Images3/7

Links2/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

adara.comadara.com

Homepage - ADARA Travel Intent Marketing Platform

Adara, a RateGain company, is a leading data exchange platform offering ethically sourced traveler data from 270+ global partners. With insights from 4 billi...

Description truncated.

Title Length49 chars

Recommended: 50-60 chars (~303px / 580px)

Description Length271 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (7 words). Search engines need substantial content for ranking.
• Most images missing alt text (18/19) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

5 rules

Local SEO

Local Search Readiness

14/100

Poor

4 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

4/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,275

Token eff.:Optimal

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

528 mg

CO₂e / view

5.1 MB

Page Weight

15%

Cleaner Than

New Visitor

604 mg

Returning (cached)

302 mg

Annual (10K/mo)

63.4 kg

Emission Segments

Data Center

26 mg

Network

155 mg

Device

347 mg

Resource Breakdown

JavaScript

414.5 KB

Images

902.9 KB

CSS

678.2 KB

HTML

63.4 KB

Other

3.1 MB

Green Hosting Verified

Google Cloud

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

No WAF

24d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.02.2026

Valid Until

29.05.2026

Subject Alternative Names (1)

adara.com

SHA-256 Fingerprint

28:90:D9:3C:0E:63:DB:4B:D7:05:F9:3C:30:46:38:0D:51:B8:21:8A...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control

🟡 600s(max-age=600, must-revalidate)

content-encoding

⚡ Brotli(br)

content-security-policy

upgrade-insecure-requests

content-type

text/html; charset=UTF-8

date

Mon, 04 May 2026 15:11:24 GMT

link

<https://adara.com/wp-json/>; rel="https://api.w.org/", <htt...

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

eu-smtp-inbound-1.mimecast.com

eu-smtp-inbound-2.mimecast.com

Domain Information

adara.com

Domain Age

25y 3m

Created

31.01.2001

Expires

31.01.2027

Last Updated

15.12.2023

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

48/100

Not Mobile Friendly67 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Raleway

WCAG Partial

71/100

Readability

/30

23/30

20px · LH 1.40

Hierarchy

/20

18/20

2.7x ratio · ✓ H1→H6

WCAG

/25

14/25

1:1 min contrast

Performance

/25

16/25

1 font · 9 req

Heading Font

Raleway

Sans54px

Body Font

Raleway

Sans20px

Contrast Ratio

1:1

11 issues

Reading Comfort

~43 CPL

Narrow lines

54px

36px

65px

24px

20px

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

Buy on MyFontsFlesch 26

Color Palette

4 unique colors

4.46:1 AA Large Dark

#181818

Text· 49.5%

#817e88

Other· 7.7%

#02070c

Primary· 38.1%

#23192e

Secondary· 4.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

adara.com(19)cdn.cookielaw.org(1)

Website Identity

Homepage - ADARA Travel Intent Marketing Platform

Adara, a RateGain company, is a leading data exchange platform offering ethically sourced traveler data from 270+ global partners. With insights from 4 billion searches and 23 billion data elements, we help brands optimize marketing ROI and thrive in the digital economy.

adara.com/

25 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Mimecasten-US

Social Profiles

Facebook X (Twitter)LinkedIn

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Last analyzed: 04 May 2026 at 15:11

Historical Analysis & Change Tracking