activetrail.com favicon

activetrail.com

https://activetrail.com· First analyzed 19 May 2026· Updated 19 May 2026
Export
activetrail.com
Desktop screenshot of activetrail.com
Mobile screenshot of activetrail.com
Mobile

Sponsored

Hosting Provider

IP Address

107.154.113.94

Site Location

🇺🇸 United Statesvia phone

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

CDN

CDN

Nameservers

dns3.p07.nsone.net.dns4.p07.nsone.net.dns1.p07.nsone.net.dns2.p07.nsone.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
956 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
99 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
ActiveTrail Newv1.0Custom
by WNW TEAM
View Theme

SEO Analysis

B78/100
25
5
1
Meta Tags14/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links2/5
URL5/5
Social3/5
Freshness2/4
Mobile3/4
Indexability3/3
A
activetrail.comactivetrail.com

Email Marketing Software | Email, SMS, Whatsapp - ActiveTrail

Email Marketing Software | Automate Campaigns, Boost Engagement, Increase Conversions, and Drive Growth with ActiveTrail

Title Length61 chars

Recommended: 50-60 chars (~370px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (67/83) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

55 rules

Sitemap reference found

Local SEO

Local Search Readiness

34/100
Needs Work
9 10

Sponsored

AI & LLM Readiness

D57/100
Bot Access
22/25
Machine Read.
13/25
Schema Data
7/25
Citation
15/25

AI Bot Access

13/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:624
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary50w
Descriptive Headingsavg 5.4w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
12
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
43/100
E
359 mg
CO₂e / view
2.8 MB
Page Weight
30%
Cleaner Than
New Visitor
410 mg
vs
Returning (cached)
205 mg
Annual (10K/mo)
43.1 kg
Emission Segments
Data Center
80 mg
Network
86 mg
Device
193 mg
Resource Breakdown
JavaScript
90.3 KB
Images
2.1 MB
CSS
612.3 KB
HTML
49.3 KB
Green Hosting Not Verified
Incapsula Inc
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

60d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

20.04.2026

Valid Until

19.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (18)

reports.certifiedlanguages.comtheherbalbakeshoppe.comactivetrail.deseanj.netwww.dabracingcollectables.comwww.activetrail.dewww.seanj.netwww.customis.com+10 more

SHA-256 Fingerprint

CA:BB:32:15:82:27:C5:82:0D:BC:33:C5:B9:77:4C:B9:E8:AC:20:49...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🟡 0s(max-age=0)
content-encoding
📦 Gzip(gzip)
content-length
50181
content-type
text/html; charset=UTF-8
date
Tue, 19 May 2026 07:27:28 GMT
etag
"bea01a1a"
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mmmail02.activetrail.com
mmmail01.activetrail.com

Domain Information

activetrail.com

Domain Age
21 years

Created

01.05.2005

Expires

01.05.2027

Last Updated

02.05.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly15 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

BentonSans-Black + BentonSans-Regular

WCAG Partial
59/100
Readability
/30
19/30

21px · LH 1.90

Hierarchy
/20
12/20

2.86x ratio

WCAG
/25
16/25

1.48:1 min contrast

Performance
/25
12/25

3 fonts · 12 req

Heading Font

BentonSans-Black

Sans60px

Body Font

BentonSans-Regular

Sans21px

Contrast Ratio

1.48:1

13 issues

Reading Comfort

~40 CPL

Narrow lines
60px
h1
48px
h2
36px
h3
10px
h4
21px
p

✅ Excellent readability: 21px body text is ideal for all devices.

⚠️ Wide line spacing (1.90). 1.4–1.6 is optimal for body text.

⚠️ Hard to read: Flesch score 30/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.5:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

Color Palette

6 unique colors
Light
#a5a3ab
Other· 6.3%
#242b3b
Primary· 67.3%
#32435f
Secondary· 15.3%
#cee7df
Secondary· 6.1%
#6b546f
Secondary· 4.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

20 Resources

10
Scripts
10
Styles
2
Async
8
Defer

Top Script Sources

activetrail.com(9)local(1)

Website Identity

ActiveTrail Email Marketing

Organization

Email Marketing Software | Automate Campaigns, Boost Engagement, Increase Conversions, and Drive Growth with ActiveTrail

Location detected: 🇺🇸 United Statesvia phone
GoDaddy.com, LLCen

Sponsored

Last analyzed: 19 May 2026 at 07:27

Historical Analysis & Change Tracking