Matomo

What Is Matomo?

Matomo (formerly Piwik) is an open-source web analytics platform that provides a comprehensive alternative to Google Analytics with full data ownership. Founded in 2007, Matomo is used by over 1.4 million websites in more than 190 countries, including government agencies, universities, and enterprises that require data sovereignty.

Self-Hosted Data Ownership

Matomo's primary differentiator is the ability to self-host on your own servers. All analytics data remains under your control, stored in your database, and subject to your data retention policies. This is essential for organizations with data residency requirements or those that cannot share visitor data with third parties.

Feature Parity

Matomo provides feature parity with major analytics platforms including real-time analytics, goal and conversion tracking, e-commerce analytics, custom dimensions, event tracking, heatmaps, session recordings, A/B testing, SEO tools, and roll-up reporting for managing multiple sites.

Privacy Compliance

Matomo offers privacy features including data anonymization, consent management, do-not-track support, and data retention controls. The self-hosted version ensures GDPR compliance by keeping all data within the organization's infrastructure.

Cloud and On-Premise

Matomo Cloud provides a managed hosting option for teams that want Matomo's features without managing server infrastructure. On-Premise installation is free and supports PHP/MySQL environments.

Why Use Matomo

Organizations requiring data ownership, privacy compliance, and comprehensive analytics choose Matomo. Government agencies and enterprises with strict data sovereignty requirements find Matomo's self-hosted option essential.