Microsoft Clarity

What Is Microsoft Clarity?

Microsoft Clarity is a free behavior analytics tool that provides session recordings, heatmaps, and AI-powered insights with no traffic limits. Launched by Microsoft in 2020, Clarity has grown rapidly by offering capabilities that typically require paid subscriptions at zero cost.

Session Recordings

Clarity records user sessions showing scrolling, clicking, and navigation behavior. Recordings can be filtered by page, device, browser, country, and user behavior patterns. The built-in Copilot AI summarizes session insights and identifies common patterns across recordings.

Heatmaps

Click, scroll, and area heatmaps visualize aggregate user behavior on each page. Heatmaps segment by device type and can be compared across time periods to measure the impact of design changes.

Insights Dashboard

The insights dashboard highlights pages with high dead click rates, excessive scrolling, quick-back navigation, and JavaScript errors. These automated insights identify usability problems without requiring manual analysis of individual sessions.

Google Analytics Integration

Clarity integrates with Google Analytics, enriching analytics data with session recordings. Users can click from GA4 reports directly into relevant Clarity recordings to understand the behavior behind the numbers.

No Traffic Limits

Unlike competitors that charge based on session volume, Clarity imposes no limits on the number of sessions recorded. This makes it accessible to high-traffic websites that would face significant costs with paid alternatives.

Why Use Clarity

Website owners seeking behavior analytics without budget constraints choose Clarity. The combination of free unlimited recordings, heatmaps, and AI-powered insights provides substantial value at zero cost.