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zappar.com

https://zappar.com· First analyzed 20 May 2026· Updated 20 May 2026
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zappar.com
Desktop screenshot of zappar.com
Mobile screenshot of zappar.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

18.165.122.103

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Gunicorn

CDN

CloudFront

Nameservers

ns-1953.awsdns-52.co.uk.ns-802.awsdns-36.net.ns-101.awsdns-12.com.ns-1127.awsdns-12.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
395 ms10%
Speed Index
514 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
51.4 MB
97 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Advertising

3
Twitter AdsLinkedIn AdsMicrosoft Advertising

CSS Frameworks

2
Tailwind CSS
Bootstrap

Other

1
Three.js

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Marketing

1
HubSpot

SEO Analysis

A83/100
26
5
0
Meta Tags14/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T5/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
Z
zappar.comzappar.com

Zappar: World-leading Augmented Reality solutions since 2011

Since 2011 we’ve been helping brands, businesses and AR creators leverage augmented reality through our in-house creative studio and award-winning platform a...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~353px / 580px)

Description Length179 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    2 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    3/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,091
    Token eff.:Optimal
    Sections/1K:4.6
    Depth:1/5

    Structured Data

    11 JSON-LD
    Organization×1.1VideoObject

    Citation Readiness

    Opening Summary247w
    Descriptive Headingsavg 3.4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    13
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    43/100
    F
    5.31 g
    CO₂e / view
    51.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    6.07 g
    vs
    Returning (cached)
    3.03 g
    Annual (10K/mo)
    637.3 kg
    Emission Segments
    Data Center
    260 mg
    Network
    1.56 g
    Device
    3.49 g
    Resource Breakdown
    JavaScript
    258.3 KB
    Images
    131.3 KB
    CSS
    657.7 KB
    HTML
    95.1 KB
    Other
    50.2 MB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    98%Excellent
    Static / Informational

    HTTPS

    No WAF

    160d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.04.2026

    Valid Until

    27.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    zappar.comzapbox.iowww.zappar.comwww.zapbox.io

    SHA-256 Fingerprint

    D7:07:3B:FC:B5:31:EB:9E:AB:F4:15:EA:C3:2D:48:B9:E2:97:3C:91...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    font-src 'self' data: https://netdna.bootstrapcdn.com/font-a...
    content-type
    text/html; charset=utf-8
    cross-origin-opener-policy
    same-origin
    date
    Wed, 20 May 2026 01:20:15 GMT
    referrer-policy
    same-origin
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (4)

    alt1.aspmx.l.google.com
    aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx2.googlemail.com

    Domain Information

    zappar.com

    Domain Age
    15y 8m

    Created

    08.09.2010

    Expires

    08.09.2026

    Last Updated

    13.05.2026

    Registrar

    Amazon Registrar, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly16 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lato

    WCAG Partial
    71/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    2.88x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    3.29:1 min contrast

    Performance
    /25
    15/25

    1 font · 2 req

    Heading Font

    Lato

    Sans46px

    Body Font

    Lato

    Sans16px

    Contrast Ratio

    3.29:1

    11 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    46px
    h1
    36px
    h2
    28px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 3.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.9x larger than body text.

    Buy on MyFontsFlesch 40

    Color Palette

    9 unique colors
    Light
    #ffffff
    Background· 89.8%
    #cf6f63
    Accent· 1.6%
    #ce3923
    Primary· 0%
    #8da1b5
    Secondary· 1.6%
    #4277c7
    Accent· 1.3%
    #eef3f5
    Primary· 1.3%
    #d6dce3
    Secondary· 1.3%
    #913261
    Secondary· 1.2%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    2
    Twitter/X AdsMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Affiliate & Partnerships

    1
    RewardfulSMB

    Affiliate networks and partner tracking

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    15
    Async
    4
    Defer

    Top Script Sources

    googletagmanager.com(4)google-analytics.com(2)clarity.ms(2)bat.bing.com(2)local(2)

    Website Identity

    Homepage_Grid_1_BillyBlue

    VideoObject

    a Zappar.com homepage looping videos video

    www.zappar.com/
    15 years old
    Location detected: 🇮🇪 Irelandvia ip
    Amazon Registrar, Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 20 May 2026 at 01:20

    Historical Analysis & Change Tracking