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zalando.de

https://zalando.de· First analyzed 22 Apr 2026· Updated 22 Apr 2026
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zalando.de
Desktop screenshot of zalando.de
Mobile screenshot of zalando.de
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

108.156.22.11

Site Location

🇩🇪 Germanyvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

rendering-engine/gender-split-stackset/main-5238

CDN

Akamai

WAF

Akamai

Nameservers

ns-258.awsdns-32.com.ns-981.awsdns-58.net.ns-1377.awsdns-44.org.ns-1553.awsdns-02.co.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
784 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
54 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Akamai

Technology Stack

5 Technologies Detected

Frameworks

1
React

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Platforms

1
Render

Analytics

1
Sentry

SEO Analysis

D54/100
15
5
3
Meta Tags15/15
Content3/12
Headings3/8
Technical15/21
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
Z
zalando.dezalando.de

Shop Shoes, Fashion & Accessories Online | Zalando

Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

Title Length50 chars

Recommended: 50-60 chars (~297px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (3)

  • • Very thin content (8 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (16/23) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:456
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
14
Passed
3
Critical
2
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
67/100
B
121 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
139 mg
vs
Returning (cached)
69 mg
Annual (10K/mo)
14.6 kg
Emission Segments
Data Center
6 mg
Network
36 mg
Device
80 mg
Resource Breakdown
JavaScript
347.8 KB
Images
705.3 KB
CSS
53.2 KB
HTML
93.0 KB
Other
1.2 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

WAF

11d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.02.2026

Valid Until

04.05.2026

Subject Alternative Names (20)

en.zalando.deficheproduit.zalando.frfr.zalando.befr.zalando.chit.zalando.chwww.zalando.atwww.zalando.bewww.zalando.bg+12 more

SHA-256 Fingerprint

0E:2E:C7:3A:64:E7:57:DE:8F:15:3C:B8:B1:B4:DC:1B:81:58:F2:9A...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self' https://content.solutions.zalando.com
content-type
text/html; charset=utf-8
date
Wed, 22 Apr 2026 20:53:36 GMT
link
<https://mosaic02.ztat.net/zds/assets/fonts/ZalandoSans[wdth...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com
alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

zalando.de

Last Updated

18.02.2026

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly18 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG Partial
54/100
Readability
/30
14/30

12px · LH 1.33

Hierarchy
/20
8/20
WCAG
/25
17/25

3.64:1 min contrast

Performance
/25
15/25

2 fonts · 3 req

Heading Font

Helvetica

Sans

Body Font

Helvetica

Sans12px

Contrast Ratio

3.64:1

6 issues

Reading Comfort

~46 CPL

Optimal (45–75)
24px
h2
16px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 3.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 59

Color Palette

10 unique colors
18.28:1 AAA Light
#ffffff
Background· 22.200000000000003%
#141516
Text· 8.1%
#3f8fb2
Primary· 31%
#927c75
Secondary· 12.2%
#bfaea0
Secondary· 6.5%
#a13f27
Accent· 4.2%
#536f7c
Secondary· 3.6%
#f0ecea
Secondary· 2.4%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

10 Resources

5
Scripts
5
Styles
0
Async
2
Defer

Top Script Sources

local(2)mosaic01.ztat.net(1)js-de.sentry-cdn.com(1)en.zalando.de(1)

Website Identity

zalando.de

Location detected: 🇩🇪 Germanyvia tld
📧 Google Workspaceen-GB

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Last analyzed: 22 Apr 2026 at 20:54

Historical Analysis & Change Tracking