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wwf.ca

https://wwf.ca· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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wwf.ca
Desktop screenshot of wwf.ca
Mobile screenshot of wwf.ca
Mobile

Sponsored

Hosting Provider

wpengine.com

IP Address

141.193.213.21

Site Location

🇨🇦 Canadavia tld

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.hover.com.ns2.hover.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
786 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.4 MB
155 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.9.4
Infrastructure
Hosting
WP Engine
CDN
Cloudflare

SEO Analysis

A88/100
26
6
0
Meta Tags12/15
Content10/12
Headings6/8
Technical25/25
E-E-A-T7/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
W
wwf.cawwf.ca

World Wildlife Fund Canada | WWF.CA

WWF-Canada is an evidence-based conservation organization working to conserve species at risk, protect threatened habitats and address climate change.

Title Length35 chars

Recommended: 50-60 chars (~212px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (0)

    Crawlability

    Sitemap

    Type: index

    63 URLs

    63 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    21/100
    Needs Work
    6 11 1

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    13/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,293
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Article×1.2Person×1.3Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary866w
    Descriptive Headingsavg 2.6w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    14
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • Accessibility recommendation preview...

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    31/100
    F
    660 mg
    CO₂e / view
    6.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    754 mg
    vs
    Returning (cached)
    377 mg
    Annual (10K/mo)
    79.2 kg
    Emission Segments
    Data Center
    32 mg
    Network
    194 mg
    Device
    434 mg
    Resource Breakdown
    JavaScript
    414.0 KB
    Images
    5.8 MB
    CSS
    197.0 KB
    Fonts
    3.2 KB
    HTML
    26.0 KB
    Other
    3.0 KB
    Green Hosting Verified
    WP Engine
    Provider Match
    6 recommendations
    • Carbon footprint recommendation preview...
    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    79d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    18.04.2026

    Valid Until

    18.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    wwf.ca

    SHA-256 Fingerprint

    F0:F5:F1:52:91:E6:CD:8B:EA:64:78:73:4E:4D:D6:CC:55:51:37:BB...

    Top Recommendations

    Security recommendation preview

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 4 Hours(max-age=14400, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f41a3870cfa2633-EWR
    content-encoding
    Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    wwf-ca.mail.protection.outlook.com

    Domain Information

    wwf.ca

    Domain Age
    25y 6m

    Created

    25.10.2000

    Expires

    09.12.2026

    Last Updated

    08.12.2025

    Registrar

    Tucows.com Co.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    3 recommendations
    • Mobile compatibility recommendation preview...

    Typography & Readability

    wwfwebfont + Open Sans

    WCAG Partial
    68/100
    Readability
    /30
    21/30

    24px · LH 1.71

    Hierarchy
    /20
    11/20

    1.67x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    wwfwebfont

    Sans40px

    Body Font

    Open Sans

    Sans24px

    Contrast Ratio

    1:1

    9 issues

    Reading Comfort

    ~51 CPL

    Optimal (45–75)
    40px
    h1
    48px
    h2
    60px
    h3
    24px
    p
    Major Third
    Scale

    ✅ Excellent readability: 24px body text is ideal for all devices.

    ✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Color Palette

    11 unique colors
    21:1 AAA Light
    #ffffff
    Background· 37.9%
    #000000
    Text· 13.3%
    #a19d8b
    Primary· 7.7%
    #2b261f
    Secondary· 7.5%
    #3e3c32
    Text· 6.5%
    #867d63
    Secondary· 5.7%
    #ccd0bf
    Secondary· 5.2%
    #fbdc7c
    Accent· 4.2%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Behavior Analytics

    4

    User behavior and product analytics

    Advertising

    3

    Ad platforms and retargeting pixels

    2

    Categories

    7

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Amazon Publisher Services

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(4)analytics.tiktok.com(3)s.pinimg.com(2)snap.licdn.com(2)rules.quantcount.com(1)

    Website Identity

    WWF.CA

    WWF.CA

    NGO

    WWF-Canada is an evidence-based conservation organization working to conserve species at risk, protect threatened habitats and address climate change.

    25 years old
    Location detected: 🇨🇦 Canadavia tld
    Tucows.com Co.📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 29 Apr 2026 at 22:11

    Historical Analysis & Change Tracking