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wtm.com

https://wtm.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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wtm.com
Desktop screenshot of wtm.com
Mobile screenshot of wtm.com
Mobile

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Hosting Provider

aws.amazon.com

IP Address

54.228.228.210

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns5.netnames.net.ns6.netnames.net.ns1.netnames.net.ns2.netnames.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
717 ms10%
Speed Index
932 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.7 MB
72 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Magento

Technology Stack

7 Technologies Detected

SEO Analysis

B70/100
21
4
2
Meta Tags9/15
Content11/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
W
wtm.comwtm.com

World Travel Market Events | The ultimate destination for travel an...

The World Travel Market brand is synonymous with travel and tourism. discover all our events and join us to expand your network.

Title truncated.
Title Length76 chars

Recommended: 50-60 chars (~462px / 580px)

Description Length128 chars

Recommended: 120-160 chars

Issues (2)

  • Title is too long (76 chars, ~462px). Will be truncated in search results.
  • Most images missing alt text (5/8) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

19 URLs

robots.txt

40 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:868
Token eff.:Optimal
Sections/1K:16.1
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 3.8w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
93/100
16
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
34/100
F
482 mg
CO₂e / view
4.7 MB
Page Weight
15%
Cleaner Than
New Visitor
550 mg
vs
Returning (cached)
275 mg
Annual (10K/mo)
57.8 kg
Emission Segments
Data Center
24 mg
Network
142 mg
Device
317 mg
Resource Breakdown
JavaScript
433.4 KB
Images
3.9 MB
CSS
56.1 KB
Fonts
299.8 KB
HTML
18.7 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

66%Fair
Interactive

HTTPS

WAF

73d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.wtm.com

SHA-256 Fingerprint

0E:0B:B0:88:42:3E:29:26:A3:E9:BB:8D:72:D4:D5:70:1A:D1:04:03...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 300s(max-age=300)
cf-cache-status
EXPIRED
cf-ray🇮🇹 Milan
9f39fbca5be40e9d-MXP
content-encoding
📦 Gzip(gzip)
content-type
text/html;charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

20

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

Domain Information

wtm.com

Domain Age
32y 2m

Created

03.03.1994

Expires

04.03.2027

Last Updated

28.02.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

CabinSemi + OpenSans

WCAG Partial
59/100
Readability
/30
11/30

12px · LH 1.71

Hierarchy
/20
20/20

5x ratio · ✓ H1→H6

WCAG
/25
12/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 9 req

Heading Font

CabinSemi

Sans60px

Body Font

OpenSans

Sans12px

Contrast Ratio

1:1

32 issues

Reading Comfort

~44 CPL

Narrow lines
60px
h1
40px
h2
28px
h3
18px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 32 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Color Palette

11 unique colors
4.15:1 AA Large Dark
#68625e
Other· 16.700000000000003%
#d2d8d4
Other· 1.4%
#483a28
Secondary· 11.899999999999999%
#fffffe
Primary· 10.6%
#31291f
Secondary· 5.4%
#637781
Secondary· 2.7%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

1

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Social Media

1

Social widgets and sharing tools

Reviews & Social Proof

1

Customer reviews and testimonials

5

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
4
Async
11
Defer

Top Script Sources

local(12)googletagmanager.com(2)rum.hlx.page(2)assets.adobedtm.com(2)connect.facebook.net(1)

Website Identity

wtm.com

32 years old
Location detected: 🇮🇪 Irelandvia ip
CSC Corporate Domains, Inc.en-GB

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Last analyzed: 28 Apr 2026 at 23:53

Historical Analysis & Change Tracking