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wpa.org.uk

https://wpa.org.uk· First analyzed 21 May 2026· Updated 21 May 2026
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wpa.org.uk
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Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

51.104.249.94

Site Location

🇬🇧 Taunton, United Kingdomvia schema_nap

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

CDN

CDN

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
621 ms10%
Speed Index
807 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
449 KB
73 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Technology Stack

6 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Google Tag Manager

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Reviews

1
Trustpilot

SEO Analysis

A86/100
26
3
0
Meta Tags15/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
W
wpa.org.ukwpa.org.uk

Health Insurance from WPA | UK Private Medical Insurance

Health insurance for individuals, families and businesses from the most trusted health insurer in the UK. Award-winning private medical insurance.

Title Length56 chars

Recommended: 50-60 chars (~340px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    397 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    25/100
    Needs Work
    7 13

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    8/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesnavheader/footer
    Text ratio:9%
    Words:2,374
    Token eff.:Optimal
    Sections/1K:11.8
    Depth:3/5

    Structured Data

    2 JSON-LD
    FAQPage×1.5Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary29w
    Descriptive Headingsavg 3.6w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    89/100
    14
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    78/100
    A
    45 mg
    CO₂e / view
    449.2 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    52 mg
    vs
    Returning (cached)
    26 mg
    Annual (10K/mo)
    5.4 kg
    Emission Segments
    Data Center
    2 mg
    Network
    13 mg
    Device
    30 mg
    Resource Breakdown
    JavaScript
    240.0 KB
    Images
    42.4 KB
    CSS
    19.3 KB
    Fonts
    47.6 KB
    HTML
    28.2 KB
    Other
    71.7 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    90%Excellent
    Static / Informational

    HTTPS

    No WAF

    175d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    12.05.2026

    Valid Until

    12.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.wpa.org.uk

    SHA-256 Fingerprint

    60:49:7C:F4:3C:09:C6:78:55:CD:36:22:4B:E7:D4:50:26:FE:9E:F5...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    ⚪ Custom(s-maxage=31536000)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src 'self'; script-src 'self' 'nonce-MDhhMTQ0NGMtYjh...
    content-type
    text/html; charset=utf-8
    cross-origin-opener-policy
    same-origin
    cross-origin-resource-policy
    same-origin
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    wpa-org-uk.mail.protection.outlook.com

    Domain Information

    wpa.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Inter

    WCAG Partial
    80/100
    Readability
    /30
    26/30

    18px · LH 1.56

    Hierarchy
    /20
    18/20

    2.67x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    Inter

    Sans48px

    Body Font

    Inter

    Sans18px

    Contrast Ratio

    1:1

    3 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    24px
    h3
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFlesch 58

    Color Palette

    8 unique colors
    Light
    #ffffff
    Background· 26.3%
    #122943
    Accent· 19.9%
    #0151aa
    Primary· 18.1%
    #113863
    Accent· 13.8%
    #064892
    Accent· 8%
    #151d26
    Secondary· 5.5%
    #7fa4b1
    Secondary· 4.6%
    #073f7d
    Accent· 3.9%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    21 Resources

    20
    Scripts
    1
    Styles
    13
    Async
    0
    Defer

    Top Script Sources

    local(18)googletagmanager.com(1)cc.cdn.civiccomputing.com(1)

    Website Identity

    WPA

    WPA

    Organization

    WPA are a specialist UK not-for-profit health insurer offering award-winning health insurance solutions to individuals, families and companies of all sizes.

    www.wpa.org.uk/

    Rivergate House, Blackbrook Park, Taunton

    TA1 2PE, Taunton, Somerset

    GB

    Location detected: 🇬🇧 United Kingdom, Tauntonvia schema_nap
    📧 Microsoft 365enEst. 1901

    Sponsored

    Last analyzed: 21 May 2026 at 19:42

    Historical Analysis & Change Tracking