worlddutyfree.com

https://worlddutyfree.com· First analyzed 16 May 2026· Updated 16 May 2026

Export

worlddutyfree.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

23.36.162.200

Site Location

🇬🇧 United Kingdomvia schema

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

Organization

Akamai Technologies

CDN

Akamai

WAF

Akamai

Nameservers

a2-64.akam.net.a4-64.akam.net.a1-108.akam.net.a9-65.akam.net.+2 more

Performance

Core Web Vitals

Weight

First Contentful Paint

819 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

340 KB

75 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Magento

Technology Stack

10 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Microsoft Clarity Segment

Libraries

Moment.js

CSS Frameworks

Tailwind CSS

Tag Managers

Google Tag Manager

Advertising

Microsoft Advertising

Customer Support

Zendesk

Security

reCAPTCHA

SEO Analysis

C61/100

Meta Tags4/15

Content12/12

Headings7/8

Technical20/21

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile1/4

Indexability3/3

worlddutyfree.comworlddutyfree.com

Homepage Megastore UK

No description available for this page.

Title Length21 chars

Recommended: 50-60 chars (~135px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

• Missing meta description — important for click-through rates in SERPs

11 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

robots.txt

Local SEO

Local Search Readiness

41/100

Fair

9 12 1

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

12/25

Schema Data

1/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

header/footer

Text ratio:28%

Words:9,060

Token eff.:Excessive

Sections/1K:1.8

Depth:1/5

Structured Data

2 JSON-LD

BreadcrumbList

Citation Readiness

Opening Summary24w

Descriptive Headingsavg 3.7w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

79/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

A+

34 mg

CO₂e / view

339.8 KB

Page Weight

90%

Cleaner Than

New Visitor

39 mg

Returning (cached)

20 mg

Annual (10K/mo)

4.1 kg

Emission Segments

Data Center

2 mg

Network

10 mg

Device

23 mg

Resource Breakdown

JavaScript

182.8 KB

Images

684 B

HTML

90.6 KB

Other

65.7 KB

Green Hosting Verified

Akamai Technologies

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

45%Poor

Critical / Transactional

HTTPS

WAF

111d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

04.09.2025

Valid Until

04.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.worlddutyfree.comworlddutyfree.com

SHA-256 Fingerprint

53:A8:2B:A9:37:D2:93:0F:71:4F:D6:CD:57:5D:8B:4F:AC:58:9F:DC...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-credentials

true

access-control-allow-headers

DNT,X-CustomHeader,Keep-Alive,User-Agent,X-Requested-With,If...

access-control-allow-methods

GET, POST, PUT, DELETE, PATCH, OPTIONS

access-control-allow-origin

cache-control

🟡 600s(must-revalidate, max-age=600)

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-0055f101.gslb.pphosted.com

mxb-0055f101.gslb.pphosted.com

Domain Information

worlddutyfree.com

Domain Age

22y 6m

Created

08.11.2003

Expires

08.11.2026

Last Updated

04.11.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner

Usercentrics

GDPR Indicators

Cookie consent banner detected

CMP: Usercentrics

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

59/100

Mobile Friendly13 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0 maximum-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

arial

WCAG AAA

73/100

Readability

/30

20/30

14px · LH 1.43

Hierarchy

/20

8/20

1.86x ratio

WCAG

/25

24/25

13.81:1 min contrast

Performance

/25

21/25

System fonts

Heading Font

arial

Sans26px

Body Font

arial

Sans14px

Contrast Ratio

13.81:1

WCAG AAA (≥7:1)

Reading Comfort

Single Font Family

left aligned

26px

37px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 13.8:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ System fonts: Zero font loading delay — best possible LCP impact.

Color Palette

8 unique colors

Light

#ffffff

Text· 14.9%

#a87126

Accent· 11.8%

#724c1a

Accent· 9.9%

#533211

Accent· 7.5%

#8b5a18

Accent· 6.3%

#b9966e

Secondary· 5.3%

#d9cdbb

Secondary· 4.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

div6procdn.shopdutyfree.com(6)googletagmanager.com(5)app.usercentrics.eu(3)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

World Duty Free

Store

privacy@avolta.net

+44 (0)1784 475509

worlddutyfree.com/en/133/

22 years old

Location detected: 🇬🇧 United Kingdomvia schema

CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 16 May 2026 at 19:57

Historical Analysis & Change Tracking