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woolworthsgroup.com.au

https://woolworthsgroup.com.au· First analyzed 15 May 2026· Updated 15 May 2026
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woolworthsgroup.com.au
Desktop screenshot of woolworthsgroup.com.au
Mobile screenshot of woolworthsgroup.com.au
Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

72.246.28.148

Site Location

🇦🇺 Australiavia tld

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16625

Organization

Akamai Technologies, Inc.

CDN

Fastly

Nameservers

a5-65.akam.net.a7-67.akam.net.a6-66.akam.net.a1-30.akam.net.+2 more

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
79 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C66/100
19
7
0
Meta Tags8/15
Content11/12
Headings6/8
Technical20/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
W
woolworthsgroup.com.auwoolworthsgroup.com.au

Home

Woolworths Group is made up of some of the most recognisable and trusted brands in retailing, serving millions of customers every day with great choice, low ...

Description truncated.
Title Length4 chars

Recommended: 50-60 chars (~27px / 580px)

Description Length186 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    721 URLs

    robots.txt

    17 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:658
    Token eff.:Optimal
    Sections/1K:1.5
    Depth:1/5

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary32w
    Descriptive Headingsavg 2w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    10
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    58/100
    B
    123 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    140 mg
    vs
    Returning (cached)
    70 mg
    Annual (10K/mo)
    14.7 kg
    Emission Segments
    Data Center
    6 mg
    Network
    36 mg
    Device
    81 mg
    Resource Breakdown
    JavaScript
    125.0 KB
    Images
    738.1 KB
    CSS
    52.3 KB
    Fonts
    223.7 KB
    HTML
    18.8 KB
    Other
    58.0 KB
    Green Hosting Verified
    Akamai Technologies, Inc.
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    WAF

    254d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    22.01.2026

    Valid Until

    24.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    woolworths.com.au*.api-wr.com*.bigw-online.net*.bigw.com.au*.countdown.co.nz*.everyday.com.au*.everydayrewards.com.au*.frequentshopperclub.com.au+12 more

    SHA-256 Fingerprint

    95:57:3E:53:78:51:66:A4:33:32:74:AF:82:C1:56:17:BB:95:CD:9C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-max-age
    3600
    cache-control
    🔴 No Cache(max-age=0, no-cache, no-store)
    content-disposition
    inline
    content-encoding
    📦 Gzip(gzip)
    content-length
    18959
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    55

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    Domain Information

    woolworthsgroup.com.au

    Last Updated

    08.04.2026

    Registrar

    Corporation Service Company (Aust) Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    TomatoGrotesk + Montserrat

    WCAG Partial
    73/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    15/20

    3x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    TomatoGrotesk

    Sans48px

    Body Font

    Montserrat

    Sans16px

    Contrast Ratio

    1:1

    2 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    48px
    h1
    64px
    h2
    16px
    p
    Perfect Fourth
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 30/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    Buy on MyFontsFlesch 30

    Color Palette

    6 unique colors
    19.78:1 AAA Dark
    #0a0a0c
    Text· 50.800000000000004%
    #ffffff
    Background· 19.999999999999996%
    #534138
    Secondary· 14.3%
    #3c2b21
    Primary· 5.9%
    #201e19
    Text· 5.3%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    23 Resources

    19
    Scripts
    4
    Styles
    12
    Async
    1
    Defer

    Top Script Sources

    local(7)googletagmanager.com(3)tags.tiqcdn.com(3)google-analytics.com(1)gstatic.com(1)

    Website Identity

    woolworthsgroup.com.au

    Location detected: 🇦🇺 Australiavia tld
    Corporation Service Company (Aust) Pty Ltden

    Sponsored

    Last analyzed: 15 May 2026 at 09:07

    Historical Analysis & Change Tracking