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woodlanddirect.com

https://woodlanddirect.com· First analyzed 15 May 2026· Updated 15 May 2026
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woodlanddirect.com
Desktop screenshot of woodlanddirect.com
Mobile screenshot of woodlanddirect.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.40.147

Site Location

🇺🇸 United Statesvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ada.ns.cloudflare.com.tony.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
778 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
132 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

15 Technologies Detected

Analytics

4
Google Analytics
Facebook PixelMicrosoft ClarityFullStory

CSS Frameworks

2
Bootstrap
Tailwind CSS

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
jQueryv3.7.1

UI Components

1
Slick Carousel

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Payments

1
Stripe

CDN

1
Cloudflare

SEO Analysis

B78/100
24
5
0
Meta Tags11/15
Content11/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
W
woodlanddirect.comwoodlanddirect.com

Woodland Direct: Experts in Fire

At Woodland Direct, we want to help you create amazing experiences around fire. Shop our huge selection of fireplaces, fire pits, gas logs, grills and more t...

Description truncated.
Title Length32 chars

Recommended: 50-60 chars (~190px / 580px)

Description Length162 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    2 URLs

    2 sub-sitemaps

    robots.txt

    29 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    26/100
    Needs Work
    7 11

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    7/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:2,010
    Token eff.:Optimal
    Sections/1K:5
    Depth:1/5

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 3.1w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    88/100
    15
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    E
    302 mg
    CO₂e / view
    2.9 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    346 mg
    vs
    Returning (cached)
    173 mg
    Annual (10K/mo)
    36.3 kg
    Emission Segments
    Data Center
    15 mg
    Network
    89 mg
    Device
    199 mg
    Resource Breakdown
    JavaScript
    465.3 KB
    Images
    2.3 MB
    CSS
    139.3 KB
    HTML
    31.9 KB
    Other
    11.3 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    15%Critical
    Critical / Transactional

    HTTPS

    WAF

    150d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GoDaddy.com, Inc.

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    24.09.2025

    Valid Until

    12.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    www.woodlanddirect.comwoodlanddirect.comstaging.woodlanddirect.comdevelopment.woodlanddirect.com

    SHA-256 Fingerprint

    6A:E9:45:C8:2B:E1:F6:E4:F4:AB:B7:3C:A1:46:43:31:2C:6E:E0:94...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fc3f2a3ccac9dae-CDG
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    frame-ancestors 'self'
    content-type
    text/html;charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    woodlanddirect-com.mail.protection.outlook.com

    Domain Information

    woodlanddirect.com

    Domain Age
    22 years

    Created

    17.05.2004

    Expires

    17.05.2026

    Last Updated

    20.02.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly12 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    arial

    WCAG Partial
    77/100
    Readability
    /30
    20/30

    16px · LH 1.38

    Hierarchy
    /20
    19/20

    2.81x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    2.56:1 min contrast

    Performance
    /25
    21/25

    System fonts

    Heading Font

    arial

    Sans45px

    Body Font

    arial

    Sans16px

    Contrast Ratio

    2.56:1

    14 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    45px
    h1
    40px
    h2
    30px
    h3
    16px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 2.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    Flesch 51

    Color Palette

    11 unique colors
    10.74:1 AAA Dark
    #3e3c37
    Other· 26.000000000000004%
    #fcfcfc
    Text· 6.2%
    #df6c1f
    Primary· 7.1%
    #654b3e
    Secondary· 5.1%
    #a88867
    Secondary· 3.3%
    #e0dcd8
    Secondary· 2.3%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    Microsoft ClarityFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    Microsoft AdsEnterprise
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    7

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    21 Resources

    20
    Scripts
    1
    Styles
    18
    Async
    1
    Defer

    Top Script Sources

    load.wdfire1.woodlanddirect.com(3)s.pinimg.com(2)solutions.invocacdn.com(2)connect.facebook.net(2)bat.bing.com(2)

    Website Identity

    Woodland Direct

    Woodland Direct

    Organization

    Shop fireplaces, fire pits, gas logs, and outdoor living products at Woodland Direct. Expert advice, top brands, and free shipping over $99.

    +18443168204
    www.woodlanddirect.com/
    22 years old
    Location detected: 🇺🇸 United Statesvia phone
    GoDaddy.com, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 15 May 2026 at 17:44

    Historical Analysis & Change Tracking