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wizkids.com

https://wizkids.com· First analyzed 12 May 2026· Updated 12 May 2026
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wizkids.com
Desktop screenshot of wizkids.com
Mobile screenshot of wizkids.com
Mobile

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Hosting Provider

IP Address

207.246.255.46

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Lansing, United States

ASN

AS32244

Organization

Liquid Web, L.L.C

Server

Nginx

Nameservers

ns86.worldnic.com.ns85.worldnic.com.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
308 KB
163 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Avadav7.15.2Custom
by ThemeFusion
View Theme

SEO Analysis

C66/100
21
8
2
Meta Tags4/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T5/7
Images5/7
Links2/5
URL5/5
Social3/5
Freshness4/4
Mobile1/4
Indexability3/3
W
wizkids.comwizkids.com

WizKids

No description available for this page.

Title Length7 chars

Recommended: 50-60 chars (~41px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

  • Missing meta description — important for click-through rates in SERPs
  • Very thin content (1 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

10 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 11

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
6/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:996
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbList

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph1/3
Twitter Card2/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
56/100
A+
38 mg
CO₂e / view
308.0 KB
Page Weight
90%
Cleaner Than
New Visitor
44 mg
vs
Returning (cached)
22 mg
Annual (10K/mo)
4.6 kg
Emission Segments
Data Center
9 mg
Network
9 mg
Device
20 mg
Resource Breakdown
Images
1.2 KB
CSS
104.5 KB
Fonts
9.7 KB
HTML
192.0 KB
Other
692 B
Green Hosting Not Verified
Liquid Web, L.L.C
3 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

27.03.2026

Valid Until

25.06.2026

Subject Alternative Names (3)

67272bb316.nxcli.iowizkids.comwww.wizkids.com

SHA-256 Fingerprint

74:C2:49:42:1D:83:12:EC:1D:E7:28:F3:98:36:56:5B:02:A0:D7:B4...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🟡 60s(max-age=60)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Tue, 12 May 2026 18:40:08 GMT
expires
Tue, 12 May 2026 18:41:07 GMT
link
<https://wizkids.com/wp-json/>; rel="https://api.w.org/", <h...
Good Warning Issue

Email Infrastructure

Barracuda

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

d282425b.ess.barracudanetworks.com
d282425a.ess.barracudanetworks.com

Domain Information

wizkids.com

Domain Age
30y 5m

Created

19.12.1995

Expires

18.12.2026

Last Updated

19.10.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly6 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Open Sans + Bookman Old Style

WCAG Partial
60/100
Readability
/30
20/30

13px · LH 1.54

Hierarchy
/20
14/20

2.62x ratio

WCAG
/25
12/25

1:1 min contrast

Performance
/25
14/25

2 fonts · 8 req

Heading Font

Open Sans

Sans34px

Body Font

Bookman Old Style

Sans13px

Contrast Ratio

1:1

11 issues

Reading Comfort

~45 CPL

Optimal (45–75)
34px
h1
18px
h2
16px
h3
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.54 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

Color Palette

7 unique colors
Light
#ffffff
Background· 54.4%
#eeb832
Primary· 34.5%
#4b3325
Secondary· 5.6%
#b49135
Accent· 2%
#f6e6c1
Accent· 1.6%
#e1c16c
Accent· 1.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

2

Email marketing and automation platforms

Behavior Analytics

1

User behavior and product analytics

Privacy & Cookies

2

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
0
Defer

Top Script Sources

eadn-wc03-13179282.nxedge.io(7)static.klaviyo.com(7)static-tracking.klaviyo.com(3)cdn-cookieyes.com(2)googletagmanager.com(1)

Website Identity

WizKids

WizKids

Organization

Dedicated to creating games driven by imagination

wizkids.com/
30 years old
Location detected: 🇺🇸 United Statesvia ip
Network Solutions, LLC📧 Barracudaen-US

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Last analyzed: 12 May 2026 at 18:40

Historical Analysis & Change Tracking

wizkids.com Technology Stack - Built With jQuery, GSAP, Swiper, Lightbox, lazysizes | StackOptic | StackOptic