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witchery.com.au

https://witchery.com.au· First analyzed 11 May 2026· Updated 11 May 2026
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witchery.com.au
Desktop screenshot of witchery.com.au
Mobile screenshot of witchery.com.au
Mobile

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Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns.domainnetwork.se.ns2.domainnetwork.se.ns3.domainnetwork.com.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
158 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
⚙️ SSR
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Vercel
CDN
Cloudflare

Detected API Sources

https://images.ctfassets.net/i...https://images.ctfassets.net/i...

Technology Stack

20 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Advertising

4
Google AdsTikTok PixelMicrosoft AdvertisingCriteo

Libraries

2
jQueryv3.6.4
jQuery UI

Payments

2
PayPalKlarna

Frameworks

1
Alpine.js

Meta Frameworks

1
Next.js

UI Components

1
Swiper

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Personalization

1
Dynamic Yield

CDN

1
Cloudflare

SEO Analysis

C64/100
18
10
1
Meta Tags12/15
Content10/12
Headings6/8
Technical17/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
W
witchery.com.auwitchery.com.au

Women's Clothing - Shop Women's Clothing & Fashion Online - Witchery

A true style destination, shop the latest with Click & Collect at 100+ stores, Same Day Delivery* plus, spend & earn with Witchery Rewards.

Title Length68 chars

Recommended: 50-60 chars (~416px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (24/30) — critical for accessibility and SEO

11 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

21 rules

Local SEO

Local Search Readiness

13/100
Poor
4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
3/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:642
Token eff.:Optimal
Sections/1K:1.6
Depth:1/5

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary579w
Descriptive Headingsavg 3.3w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
10
Passed
5
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
12/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
70/100
B
141 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
161 mg
vs
Returning (cached)
80 mg
Annual (10K/mo)
16.9 kg
Emission Segments
Data Center
7 mg
Network
41 mg
Device
93 mg
Resource Breakdown
JavaScript
1016.2 KB
Images
1.9 KB
CSS
298.4 KB
HTML
25.6 KB
Other
51.4 KB
Green Hosting Verified
Vercel
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

55%Poor
Critical / Transactional

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

31.03.2026

Valid Until

29.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

witchery.com.au*.www.witchery.com.au*.witchery.com.au*.m.witchery.com.au

SHA-256 Fingerprint

07:9E:CD:5F:6E:AF:37:9B:B9:39:7C:4B:DA:DD:21:6C:CD:67:79:C0...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(public, max-age=0, must-revalidate, no-store)
cf-cache-status
MISS
cf-ray
9fa3ce9ab8164d1d-BOS
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx0b-008d1d01.pphosted.com
mx0a-008d1d01.pphosted.com

Domain Information

witchery.com.au

Last Updated

06.08.2025

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Grosa

WCAG Partial
63/100
Readability
/30
15/30

11px · LH 1.64

Hierarchy
/20
15/20

4.73x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

Grosa

Sans52px

Body Font

Grosa

Sans11px

Contrast Ratio

1:1

18 issues

Reading Comfort

~51 CPL

Optimal (45–75)
52px
h1
16px
h2
52px
h3
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.7x larger than body text.

Buy on MyFontsFlesch 32

Color Palette

8 unique colors
21:1 AAA Dark
#000000
Background· 26.499999999999996%
#ffffff
Text· 11.2%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
Pinterest AdsMid-Market
TikTok PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

3

Categories

8

Total Tools

1

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
19
Async
1
Defer

Top Script Sources

googletagmanager.com(4)analytics.tiktok.com(3)s.pinimg.com(2)connect.facebook.net(2)au3-cdn.inside-graph.com(1)

Website Identity

witchery.com.au

Location detected: 🇦🇺 Australiavia tld
Corporation Service Company (Aust) Pty Ltd

Social Profiles

FacebookInstagram

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Last analyzed: 11 May 2026 at 20:07

Historical Analysis & Change Tracking