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wiltshiretimes.co.uk

https://wiltshiretimes.co.uk· First analyzed 12 May 2026· Updated 12 May 2026
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wiltshiretimes.co.uk
Desktop screenshot of wiltshiretimes.co.uk
Mobile screenshot of wiltshiretimes.co.uk
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.90.133.1

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure App Service (uksouth)

CDN

CDN

Nameservers

ns2-06.azure-dns.net.ns3-06.azure-dns.org.ns4-06.azure-dns.info.ns1-06.azure-dns.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
894 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
106 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Technology Stack

8 Technologies Detected

Advertising

3
Google AdsGoogle AdSenseOutbrain

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Facebook Pixel

Customer Support

1
Zendesk

SEO Analysis

D59/100
18
9
1
Meta Tags5/15
Content6/12
Headings6/8
Technical21/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
W
wiltshiretimes.co.ukwiltshiretimes.co.uk

Wiltshire Times & Chippenham News - Comprehensive news, sport, leis...

Wiltshire Times

Title truncated.
Title Length98 chars

Recommended: 50-60 chars (~597px / 580px)

Description Length15 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (98 chars, ~597px). Will be truncated in search results.

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

46 URLs

robots.txt

132 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F20/100
Bot Access
6/25
Machine Read.
7/25
Schema Data
0/25
Citation
7/25

AI Bot Access

2/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,581
Token eff.:Optimal

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary
Descriptive Headingsavg 2w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
11
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
C
163 mg
CO₂e / view
1.6 MB
Page Weight
60%
Cleaner Than
New Visitor
186 mg
vs
Returning (cached)
93 mg
Annual (10K/mo)
19.5 kg
Emission Segments
Data Center
8 mg
Network
48 mg
Device
107 mg
Resource Breakdown
JavaScript
713.8 KB
Images
613.0 KB
CSS
209.1 KB
HTML
69.8 KB
Other
5.5 KB
Green Hosting Verified
Microsoft Azure
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

75%Good
Critical / Transactional

HTTPS

No WAF

106d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.02.2026

Valid Until

26.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.wiltshiretimes.co.uk

SHA-256 Fingerprint

43:A2:33:70:C2:B4:FF:F9:34:84:99:79:98:9E:B6:D3:31:61:E0:51...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🟡 120s(public, max-age=120)
content-encoding
📦 Gzip(gzip)
content-length
71183
content-security-policy
upgrade-insecure-requests;object-src 'none'
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

newsquest-co-uk.mail.protection.outlook.com

Domain Information

wiltshiretimes.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, user-scalable=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Source Serif 4

WCAG AAA
71/100
Readability
/30
14/30

12px · LH 1.30

Hierarchy
/20
17/20

2.33x ratio

WCAG
/25
24/25

7:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

Source Serif 4

Serif28px

Body Font

Source Serif 4

Serif12px

Contrast Ratio

7:1

WCAG AAA (≥7:1)

Reading Comfort

~48 CPL

Optimal (45–75)
28px
h1
32px
h2
18px
h3
14px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFlesch 0

Color Palette

12 unique colors
11.58:1 AAA Light
#ffffff
Background· 75.30000000000001%
#3a383d
Other· 2.2%
#000653
Primary· 3.9%
#c7b29a
Secondary· 1.8%
#947567
Secondary· 1.4%
#181d37
Secondary· 1.2%

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Google AdsEnterprise

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

3

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSenseGoogle Ad ManagerAmazon Publisher ServicesPrebid.js

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
11
Async
0
Defer

Top Script Sources

api.iconify.design(3)cdn.cxense.com(2)a02342.wiltshiretimes.co.uk(2)sb.scorecardresearch.com(1)applets.ebxcdn.com(1)

Website Identity

wiltshiretimes.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

Social Profiles

Facebook

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Last analyzed: 12 May 2026 at 12:42

Historical Analysis & Change Tracking