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wiltshire.gov.uk

https://wiltshire.gov.uk· First analyzed 02 May 2026· Updated 02 May 2026
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wiltshire.gov.uk
Desktop screenshot of wiltshire.gov.uk
Mobile screenshot of wiltshire.gov.uk
Mobile

Sponsored

Hosting Provider

Goss Interactive Limited

IP Address

185.156.19.4

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Plymouth, United Kingdom

ASN

AS13335

Organization

Goss Interactive Limited

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns0.bt.net.ns2.bt.net.ns1.bt.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
432 ms10%
Speed Index
562 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9 KB
24 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Goss Interactive Limited
CDN
Cloudflare

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

CDN

1
Cloudflare

SEO Analysis

C69/100
19
6
0
Meta Tags13/15
Content11/12
Headings8/8
Technical12/21
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
W
wiltshire.gov.ukwiltshire.gov.uk

Welcome to Wiltshire Council - Wiltshire Council

Explore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for ...

Description truncated.
Title Length48 chars

Recommended: 50-60 chars (~284px / 580px)

Description Length182 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    12/100
    Poor
    4 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D44/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:5%
    Words:561
    Token eff.:Optimal
    Sections/1K:12.5
    Depth:2/5

    Structured Data

    1 JSON-LD

    Citation Readiness

    Opening Summary45w
    Descriptive Headingsavg 8w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    94/100
    17
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    82/100
    A+
    <0.001 g
    CO₂e / view
    9.0 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    1 mg
    vs
    Returning (cached)
    <0.001 g
    Annual (10K/mo)
    108 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    <0.001 g
    Device
    <0.001 g
    Resource Breakdown
    HTML
    9.0 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    33d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    06.03.2026

    Valid Until

    04.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.wiltshire.gov.uk

    SHA-256 Fingerprint

    2A:E5:36:99:56:0E:80:FB:73:F1:A0:6B:E1:62:2D:95:3A:F9:86:03...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store)
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9f52db7daa45ab52-CDG
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-ancestors 'self' https://wiltshire.crm11.dynamics.com ...
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    wiltshire-gov-uk.mail.protection.outlook.com

    Domain Information

    wiltshire.gov.uk

    Domain Age
    25y 10m

    Created

    19.06.2000

    Expires

    19.06.2026

    Registrar

    British Telecommunications Public Limited Company

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Noto Sans

    WCAG Partial
    72/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    18/20

    2.2x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1.68:1 min contrast

    Performance
    /25
    18/25

    1 font · 2 req

    Heading Font

    Noto Sans

    Sans35px

    Body Font

    Noto Sans

    Sans16px

    Contrast Ratio

    1.68:1

    16 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    35px
    h1
    29px
    h2
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 1.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    Buy on MyFontsFlesch 12

    Color Palette

    8 unique colors
    Light
    #e1e1e1
    Other· 21.799999999999997%
    #006851
    Primary· 28.800000000000004%
    #2e3c20
    Secondary· 8.8%
    #6b361e
    Accent· 7.4%
    #755522
    Accent· 7.1%
    #dac79e
    Secondary· 4.3%
    #6c9d82
    Secondary· 3.9%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    4 Resources

    3
    Scripts
    1
    Styles
    2
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(1)wiltshire.gov.uk(1)analytics.silktide.com(1)

    Website Identity

    Welcome to Wiltshire Council - Wiltshire Council

    Explore Wiltshire Council services including leisure, rubbish and recycling, council tax and planning. Stay updated on news, initiatives and information for residents and businesses.

    www.wiltshire.gov.uk/
    25 years old
    Location detected: 🇬🇧 United Kingdomvia tld
    British Telecommunications Public Limited Company📧 Microsoft 365en

    Sponsored

    Last analyzed: 02 May 2026 at 00:20

    Historical Analysis & Change Tracking