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wildearth.com.au

https://wildearth.com.au· First analyzed 08 May 2026· Updated 08 May 2026
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wildearth.com.au
Desktop screenshot of wildearth.com.au
Mobile screenshot of wildearth.com.au
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

52.62.248.101

Site Location

🇦🇺 Gold Coast, Australiavia schema_nap

Server Location

🇦🇺 Sydney, Australia

ASN

AS16509

Organization

AWS EC2 (ap-southeast-2)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1200.awsdns-22.org.ns-1603.awsdns-08.co.uk.ns-472.awsdns-59.com.ns-518.awsdns-00.net.

Performance

79

Core Web Vitals

Weight

First Contentful Paint
2.4 s10%
Speed Index
3.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.5 MB
207 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Cloudflare

Technology Stack

22 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Libraries

2
jQueryv1.11.3
jQuery UI

UI Components

2
SwiperFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Advertising

2
Google AdsTikTok Pixel

Payments

2
StripePayPal

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Customer Support

1
Zendesk

Social

1
AddThis

Personalization

1
Barilliance

CDN

1
Cloudflare

SEO Analysis

B76/100
20
6
0
Meta Tags14/15
Content11/12
Headings7/8
Technical21/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile1/4
Indexability3/3
W
wildearth.com.auwildearth.com.au

Buy Hiking & Camping Gear Online | Wild Earth

Wild Earth is Australia's most comprehensive camping store with our range of hiking, camping and outdoor gear. With trusted brands, shop online today!

Title Length45 chars

Recommended: 50-60 chars (~272px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    14 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    46/100
    Fair
    15 8

    Sponsored

    AI & LLM Readiness

    F34/100
    Bot Access
    20/25
    Machine Read.
    2/25
    Schema Data
    2/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:8%
    Words:3,553
    Token eff.:Poor Structure
    Depth:1/5

    Structured Data

    1 JSON-LD
    Organization×1.1

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    69/100
    9
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    41/100
    F
    363 mg
    CO₂e / view
    3.5 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    415 mg
    vs
    Returning (cached)
    207 mg
    Annual (10K/mo)
    43.5 kg
    Emission Segments
    Data Center
    18 mg
    Network
    107 mg
    Device
    238 mg
    Resource Breakdown
    JavaScript
    532.2 KB
    Images
    2.4 MB
    CSS
    593.5 KB
    Fonts
    1.9 KB
    HTML
    39.0 KB
    Other
    1.4 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    20%Critical
    Critical / Transactional

    HTTPS

    WAF

    88d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    07.05.2026

    Valid Until

    05.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.wildearth.com.au

    SHA-256 Fingerprint

    91:EB:45:F0:8E:9C:AE:6A:5E:8D:86:18:65:27:83:83:EA:9D:23:BA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🟡 0s(max-age=0)
    cf-cache-status
    DYNAMIC
    cf-ray🇦🇹 Vienna
    9f8b75ab3806c026-VIE
    content-encoding
    📦 Gzip(gzip)
    content-length
    39640
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com
    aspmx.l.google.com

    +1 more

    Domain Information

    wildearth.com.au

    Last Updated

    08.02.2026

    Registrar

    Fluccs - The Australian Cloud Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly14 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial + Helvetica Neue

    WCAG Partial
    62/100
    Readability
    /30
    22/30

    14px · LH 1.43

    Hierarchy
    /20
    13/20

    1.71x ratio

    WCAG
    /25
    13/25

    2.85:1 min contrast

    Performance
    /25
    14/25

    System fonts

    Heading Font

    Arial

    Sans24px

    Body Font

    Helvetica Neue

    Sans14px

    Contrast Ratio

    2.85:1

    10 issues

    Reading Comfort

    ~47 CPL

    Optimal (45–75)
    24px
    h1
    26px
    h2
    25px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~47 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 2.9:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    GGoogle Fonts

    Color Palette

    11 unique colors
    14.52:1 AAA Light
    #ffffff
    Background· 34%
    #272a27
    Text· 9.1%
    #e4724b
    Primary· 15.500000000000002%
    #994334
    Secondary· 11%
    #ba4d3c
    Accent· 5.5%
    #e5bca8
    Accent· 3.3%
    #644f41
    Secondary· 3.2%
    #4d3431
    Secondary· 2.1%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Marketing Automation

    1
    MailchimpSMB

    Email marketing and automation platforms

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    AddThisFree

    Social widgets and sharing tools

    5

    Categories

    8

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    analytics.tiktok.com(5)apis.google.com(2)s.pinimg.com(2)chimpstatic.com(2)connect.facebook.net(2)

    Website Identity

    wildearth

    wildearth

    Organization
    service@wildearth.com.au
    1800841847
    www.wildearth.com.au

    25 Central Drive, Burleigh Heads, Gold Coast

    4220, Gold Coast, QLD

    Australia

    Location detected: 🇦🇺 Australia, Gold Coastvia schema_nap
    Fluccs - The Australian Cloud Pty Ltd📧 Google Workspaceen

    Sponsored

    Last analyzed: 08 May 2026 at 21:12

    Historical Analysis & Change Tracking