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who.com.au

https://who.com.au· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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who.com.au
Desktop screenshot of who.com.au
Mobile screenshot of who.com.au
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.206.59

Site Location

🇦🇺 Australiavia tld

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns-1225.awsdns-25.org.ns-1594.awsdns-07.co.uk.ns-836.awsdns-40.net.ns-88.awsdns-11.com.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
779 KB
240 requests

Image Optimization

Lazy LoadResponsiveJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
express

Technology Stack

25 Technologies Detected

Plugins

10
Aremedia AredealsAremedia ArepriceAremedia KeywordsAremedia Meilisearch ManagerAremedia ToolkitJw Player 7 For WpSailthru WidgetAremedia Arelink
Yoast SEO
Jetpack

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Libraries

2
jQueryv3.7.1
Moment.js

Advertising

2
Google AdsTaboola

Frameworks

1
React

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Other

1
VWO

Web Servers

1
Nginx

Icon Libraries

1
Material Icons

SEO Analysis

A82/100
24
6
0
Meta Tags13/15
Content8/12
Headings6/8
Technical20/21
E-E-A-T7/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
W
who.com.auwho.com.au

WHO - Celebrity, pop culture, crime, lifestyle

The latest celebrity and pop culture news, plus real life and crime, fashion and beauty, travel and wellness, and more!

Title Length46 chars

Recommended: 50-60 chars (~271px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    11/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:1,290
    Token eff.:Optimal

    Structured Data

    5 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 8.2w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    91/100
    17
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    72/100
    A
    79 mg
    CO₂e / view
    779.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    90 mg
    vs
    Returning (cached)
    45 mg
    Annual (10K/mo)
    9.4 kg
    Emission Segments
    Data Center
    4 mg
    Network
    23 mg
    Device
    52 mg
    Resource Breakdown
    JavaScript
    617.6 KB
    Images
    3.8 KB
    Fonts
    6.2 KB
    HTML
    67.5 KB
    Other
    84.2 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    No WAF

    147d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    11.03.2026

    Valid Until

    24.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    nowtolove.co.nzwho.com.auyourhomeandgarden.co.nzthatslife.com.aunewidea.com.auelle.com.auwww.elle.com.auwww.yourhomeandgarden.co.nz+12 more

    SHA-256 Fingerprint

    96:2E:11:76:91:41:9C:DD:13:44:33:46:AB:8F:B4:AB:05:8F:05:28...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    138
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    date
    Thu, 30 Apr 2026 18:55:38 GMT
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    au-smtp-inbound-1.mimecast.com
    au-smtp-inbound-2.mimecast.com

    Domain Information

    who.com.au

    Last Updated

    15.04.2026

    Registrar

    Corporation Service Company (Aust) Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly18 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, minimum-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Work Sans

    WCAG AAA
    76/100
    Readability
    /30
    16/30

    12px · LH 1.60

    Hierarchy
    /20
    20/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    24/25

    7.37:1 min contrast

    Performance
    /25
    16/25

    1 font · 9 req

    Heading Font

    Work Sans

    Sans48px

    Body Font

    Work Sans

    Sans12px

    Contrast Ratio

    7.37:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~40 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    36px
    h3
    24px
    h4
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 6/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.4:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 6

    Color Palette

    9 unique colors
    11.74:1 AAA Light
    #ffffff
    Background· 90.7%
    #303a38
    Secondary· 1%
    #27e2d7
    Primary· 1.5%
    #316966
    Secondary· 1.4%
    #99b1b0
    Secondary· 0.9%
    #bcebed
    Accent· 0.7%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google AnalyticsFree
    SegmentEnterprise
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad ManagerMedia.netAmazon Publisher ServicesPubMatic

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    18
    Async
    3
    Defer

    Top Script Sources

    who.com.au(3)launchpad.privacymanager.io(2)cdn.cxense.com(2)connect.facebook.net(2)c.amazon-adsystem.com(1)

    Website Identity

    WHO

    WHO

    Organization

    The latest celebrity and pop culture news, plus real life and crime, fashion and beauty, travel and wellness, and more!

    www.who.com.au/
    Location detected: 🇦🇺 Australiavia tld
    Corporation Service Company (Aust) Pty Ltd📧 Mimecasten-AU

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 30 Apr 2026 at 18:59

    Historical Analysis & Change Tracking