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whitfieldplumbing.co.uk

https://whitfieldplumbing.co.uk· First analyzed 20 Feb 2026· Updated 11 Mar 2026
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whitfieldplumbing.co.uk
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Mobile screenshot of whitfieldplumbing.co.uk
Mobile

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Hosting Provider

20i.com

IP Address

185.151.30.159

Server Location

🇬🇧 London, United Kingdom

ASN

AS48254

Organization

CDN

Server

Apache

Nameservers

ns4.stackdns.com.ns1.stackdns.com.ns3.stackdns.com.ns2.stackdns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
622 ms10%
Speed Index
809 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
67 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Strapi
Infrastructure
Hosting
20i

Detected API Sources

https://maps.googleapis.com/ma...

SEO Analysis

A+91/100
24
1
0
W
whitfieldplumbing.co.ukwhitfieldplumbing.co.uk

Plumbers in Shrewsbury, Shropshire | Whitfield Plumbing & Heating

Plumber in Shrewsbury, Shropshire & services the surrounding areas. Gas Safe Registered, Worcester Bosch Approved & ranked #1 on Checkatrade for Shrewsbury.

Title Length65 chars

Recommended: 50-60 chars (~422px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    Crawlability

    Sitemap

    Type: index

    3 URLs

    3 sub-sitemaps

    robots.txt

    6 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    66/100
    Good
    16 7

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    7/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,518
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 5.4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    13
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • Accessibility recommendation preview...

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    32/100
    F
    3.05 g
    CO₂e / view
    8.7 MB
    Page Weight
    5%
    Cleaner Than
    Resource Breakdown
    JavaScript
    961.9 KB
    Images
    6.5 MB
    CSS
    524.9 KB
    Fonts
    439.5 KB
    HTML
    288.2 KB
    Other
    29.3 KB
    Green Hosting Not Verified
    20i
    5 recommendations
    • Carbon footprint recommendation preview...
    B

    Security Score

    71%Good
    Static / Informational

    HTTPS

    No WAF

    70d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.02.2026

    Valid Until

    21.05.2026

    Subject Alternative Names (2)

    *.whitfieldplumbing.co.ukwhitfieldplumbing.co.uk

    SHA-256 Fingerprint

    40:E8:73:F9:78:EF:F5:BC:98:BA:DD:5F:CB:50:6B:34:7E:5E:CD:88...

    Recommendations

    Security recommendation preview

    HTTP Headers

    Developer Console

    cache-control
    🟡 0s(max-age=0, public)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Wed, 11 Mar 2026 16:23:01 GMT
    server
    Apache
    vary
    Accept-Encoding, X-Forwarded-Proto,User-Agent,Accept-Encodin...
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    mx.stackmail.com

    Domain Information

    whitfieldplumbing.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    86/100
    Mobile Friendly24 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • Mobile compatibility recommendation preview...

    Typography & Readability

    Enriqueta + PT Sans

    79/100
    Readability
    /30
    32/40

    14px · LH 1.61

    Hierarchy
    /20
    20/25

    1.68x ratio

    WCAG
    /25
    15/15

    Contrast: undefined

    Performance
    /25
    17/20

    System fonts

    Heading Font

    Enriqueta

    Sans24px

    Body Font

    PT Sans

    Sans14px

    Contrast Ratio

    --

    Reading Comfort

    ~39 CPL

    Needs attention
    24px
    h1
    38px
    h2
    16px
    h3
    24px
    h4
    14px
    p
    Minor Second
    Scale

    ⚠️ Small text: 14px may be hard to read on mobile. Consider 16px+.

    ✅ Optimal line spacing: 1.61 ratio ensures comfortable reading.

    ✅ Good hierarchy: Clear distinction between headlines and body text.

    ✅ Excellent performance: System fonts eliminate font loading delays (better LCP).

    ✅ Smart font loading: Using font-display: swap prevents invisible text during load.

    ⚠️ Cramped layout: 22 elements lack adequate spacing.

    Color Palette

    13 unique colors
    4.48:1 AA Large Light
    #777777
    Secondary· 28.9%
    #ffffff
    Background· 26.3%
    #9ca7aa
    Secondary· 18.9%
    #71b0ff
    Primary· 13.5%
    #3f4344
    Secondary· 8.2%
    #24a913
    Primary· 1.2%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2

    User behavior and product analytics

    Privacy & Cookies

    1

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    20 Resources

    12
    Scripts
    8
    Styles
    2
    Async
    1
    Defer

    Top Script Sources

    whitfieldplumbing.co.uk(9)googletagmanager.com(2)maps.googleapis.com(1)

    Website Identity

    Whitfield Plumbing, Heating & Cooling

    Plumber

    211 Mount Pleasant Rd, Shrewsbury

    en-GB

    Social Profiles

    Sponsored

    Last analyzed: 11 Mar 2026 at 16:23

    AI-Powered Analysis

    Technical Deep Dive

    Executive Summary

    StackOptic's comprehensive analysis of whitfieldplumbing.co.uk reveals a modern website built on the WordPress content management system, hosted by 20i in the United Kingdom, and leveraging a variety of frontend technologies for a rich user experience. The site demonstrates a commitment to performance with lazy loading, WebP support, and responsive images. Security features include a valid SSL certificate issued by Let's Encrypt and DMARC email protection. However, further investigation into security headers and SEO optimization is warranted. The site utilizes Google Analytics and Google Tag Manager for analytics and tracking, and adheres to privacy best practices with a cookie consent platform. Overall, whitfieldplumbing.co.uk presents a well-rounded technical foundation, with opportunities for refinement in security and SEO.

    Technology Stack Deep Dive

    Frontend Technologies

    whitfieldplumbing.co.uk utilizes a combination of established and modern frontend technologies to deliver its user interface. Key components include:

    • jQuery: A ubiquitous JavaScript library, jQuery simplifies DOM manipulation, event handling, and AJAX interactions. While widely used, modern JavaScript often offers native alternatives for many jQuery functions.
    • Swiper: A modern mobile touch slider with hardware accelerated transitions and amazing native behavior. It is intended to be used in mobile websites, mobile web apps, and mobile native/hybrid apps.
    • Slick Carousel: Another popular JavaScript carousel library. Slick provides a responsive, customizable, and accessible way to create image and content sliders.
    • Tailwind CSS: A utility-first CSS framework that allows developers to rapidly prototype and build custom designs. Tailwind focuses on providing low-level utility classes, giving developers fine-grained control over styling.
    • Font Awesome: A widely used icon library providing scalable vector icons that can be customized with CSS. It enhances the visual appeal and user experience of the website.
    • Google Fonts: A service providing a vast library of free, open-source fonts that can be easily integrated into websites. Using Google Fonts allows for consistent typography across different devices and browsers.
    • Bootstrap: A front-end framework that provides pre-built components, layout structures, and styling options. Bootstrap is used to build responsive, mobile-first web pages.

    The combination of these technologies suggests a focus on creating a visually appealing and responsive user experience. The use of both Tailwind CSS and Bootstrap may indicate a transitional phase in the site's development or a deliberate choice to leverage the strengths of both frameworks.

    Backend & Server Infrastructure

    The website is served by an Apache web server. Apache is a widely used, open-source web server known for its stability, security, and extensibility. It's a common choice for WordPress websites due to its compatibility and ease of configuration. The scan didn't explicitly reveal the backend language (e.g., PHP), but given the presence of WordPress, PHP is almost certainly used. This combination is a standard and reliable setup for WordPress-based websites.

    Content Management & Frameworks

    WordPress is identified as the content management system (CMS) for whitfieldplumbing.co.uk. WordPress is an extremely popular open-source CMS known for its flexibility, ease of use, and extensive plugin ecosystem. It empowers users to manage and update website content without requiring advanced technical skills. The site's reliance on WordPress indicates a focus on content-driven marketing and ease of content updates.

    Hosting & Infrastructure Analysis

    Hosting Provider Profile

    whitfieldplumbing.co.uk is hosted by 20i, a UK-based hosting provider. 20i is known for its performance-focused hosting solutions, particularly for WordPress websites. They offer features like optimized servers, caching mechanisms, and a custom control panel. Choosing 20i suggests a commitment to website speed and reliability. The fact that the server is located in the United Kingdom is beneficial for serving users primarily located in the UK, reducing latency and improving page load times.

    CDN & Performance Infrastructure

    The analysis indicates that whitfieldplumbing.co.uk is not using a dedicated Content Delivery Network (CDN). While 20i may provide some built-in caching mechanisms, leveraging a full CDN like Cloudflare or Akamai could further improve website performance by distributing content across multiple servers globally. This would reduce latency for users accessing the site from different geographic locations.

    Geographic & Network Analysis

    The server is located in the United Kingdom. This is ideal for targeting UK-based customers as it minimizes latency and improves page load times for this audience. The analysis doesn't provide specific latency metrics, but the geographic proximity to the target audience is a positive factor.

    Security Assessment

    SSL/TLS Configuration

    The website uses an SSL certificate issued by Let's Encrypt - R13. Let's Encrypt is a free, automated, and open certificate authority. The certificate type is DV (Domain Validated), which confirms that the certificate holder controls the domain. The key algorithm is RSA, a widely used public-key cryptosystem. The use of HTTP/2 indicates modern server configuration and potential performance benefits. The scan did not reveal the TLS version used; ideally, the site should be using TLS 1.2 or 1.3 for optimal security.

    Security Headers Analysis

    This data point was not publicly exposed during the scan. Without this information, it is impossible to accurately assess the site's use of security headers like HSTS (HTTP Strict Transport Security), CSP (Content Security Policy), and X-Frame-Options. These headers are crucial for mitigating various web security vulnerabilities. A deeper security audit is recommended to evaluate the implementation of these headers.

    Overall Security Posture

    The presence of a valid SSL certificate and Let's Encrypt as the issuer is a good starting point for security. However, the lack of information on security headers prevents a complete assessment. Enabling HSTS is highly recommended to enforce HTTPS connections. A comprehensive security audit is necessary to identify and address potential vulnerabilities.

    SEO & Technical Health

    Meta Tags & Structure

    This data point was not publicly exposed during the scan. The absence of title and meta description data in the scan results suggests a potential area for improvement. Well-crafted title tags and meta descriptions are crucial for search engine optimization and can significantly impact click-through rates.

    Indexability & Crawlability

    The website has a sitemap (sitemap.xml) and robots.txt file. These files are essential for search engine crawlers to discover and index website content effectively. A sitemap provides a roadmap of the website's structure, while robots.txt controls which areas search engines are allowed to crawl. This is a positive indication of SEO best practices.

    Email Infrastructure & Domain

    The analysis indicates that whitfieldplumbing.co.uk has SPF and DMARC configured for email security. SPF (Sender Policy Framework) helps prevent email spoofing by verifying that emails are sent from authorized mail servers. DMARC (Domain-based Message Authentication, Reporting & Conformance) builds upon SPF and DKIM (which is missing) to provide more robust email authentication and reporting. The DMARC policy is set to quarantine, which instructs receiving mail servers to treat emails that fail authentication checks with caution. While the DMARC policy is quarantine, the lack of DKIM is a concern and should be addressed. The email security score is 68.

    This data point was not publicly exposed during the scan. The domain age, creation date, expiry date, registrar, and DNSSEC status are unavailable. These details can provide insights into the domain's history and security posture.

    Privacy & Compliance

    whitfieldplumbing.co.uk uses Cookiebot as its cookie consent platform and has a cookie banner. This indicates a commitment to GDPR compliance and user privacy. The site also has a privacy policy. Google Analytics is detected as a tracking script, which is common for website analytics. Transparency about data collection practices is crucial for building trust with users.

    Image Optimization & Performance

    The website demonstrates good image optimization practices. It has lazy loading enabled, which defers the loading of images until they are visible in the viewport, improving initial page load times. The site also supports WebP images, a modern image format that offers superior compression compared to JPEG, resulting in smaller file sizes and faster loading. Additionally, the site has responsive images, which means that different image sizes are served based on the user's device, optimizing the user experience across various screen sizes. AVIF image format is not supported. No ad networks were detected.

    Professional Verdict

    whitfieldplumbing.co.uk demonstrates a solid technical foundation with a modern WordPress CMS, performance-focused hosting, and good image optimization. The site leverages key frontend technologies for a rich user experience and adheres to basic privacy principles. Areas for improvement include a deeper security audit, implementation of missing security headers, and DKIM to improve email security. Addressing these points would further enhance the website's security, performance, and overall technical maturity.

    Analysis by StackOptic AIMar 11, 2026

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