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whitbread.co.uk

https://whitbread.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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whitbread.co.uk
Desktop screenshot of whitbread.co.uk
Mobile screenshot of whitbread.co.uk
Mobile

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Hosting Provider

Akamai Technologies

IP Address

95.100.76.189

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16625

CDN

Akamai

WAF

Akamai

Nameservers

a20-66.akam.net.a5-64.akam.net.a24-67.akam.net.a1-124.akam.net.+2 more

Performance

97

Core Web Vitals

Weight

First Contentful Paint
977 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
12.8 MB
51 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
whitbreadCustom

Technology Stack

12 Technologies Detected

UI Components

3
SwiperSlick CarouselFancybox

Plugins

2
Gdpr Cookie CompliancePage Links To

Frameworks

1
Angular

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

SEO Analysis

C69/100
21
9
2
Meta Tags9/15
Content10/12
Headings3/8
Technical17/25
E-E-A-T7/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability0/3
W
whitbread.co.ukwhitbread.co.uk

Home - Whitbread PLC

Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

Title Length20 chars

Recommended: 50-60 chars (~127px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Page is set to noindex — will not appear in search results

11 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

C60/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
13/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:5%
Words:849
Token eff.:Optimal
Sections/1K:14.1
Depth:2/5

Structured Data

5 JSON-LD
Article×1.2Person×1.3Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary33w
Descriptive Headingsavg 6.5w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (6)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
72/100
12
Passed
5
Critical
1
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
1.32 g
CO₂e / view
12.8 MB
Page Weight
5%
Cleaner Than
New Visitor
1.51 g
vs
Returning (cached)
756 mg
Annual (10K/mo)
158.9 kg
Emission Segments
Data Center
65 mg
Network
389 mg
Device
870 mg
Resource Breakdown
JavaScript
126.5 KB
CSS
12.6 MB
Fonts
31.1 KB
HTML
23.3 KB
Other
58.3 KB
Green Hosting Verified
Akamai Technologies
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

WAF

182d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

08.05.2026

Valid Until

22.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (8)

www.whitbread.co.ukapi.whitbread.co.ukcdn.whitbread.co.ukmobilereporting.whitbread.co.ukwhitbread.co.ukwhitbread.comwww.whitbread.comwww.whitbreadcareers.com

SHA-256 Fingerprint

B3:6E:73:7E:EF:E4:9D:01:DD:41:94:7F:56:06:6D:03:75:74:49:54...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🟡 0s(max-age=0)
content-encoding
📦 Gzip(gzip)
content-length
23593
content-type
text/html; charset=UTF-8
date
Sun, 24 May 2026 02:05:38 GMT
link
<https://www.whitbread.co.uk/wp-json/>; rel="https://api.w.o...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-00220b01.gslb.pphosted.com
mxa-00220b01.gslb.pphosted.com

Domain Information

whitbread.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
83/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Nunito + Metropolis-Regular

WCAG Partial
63/100
Readability
/30
26/30

18px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
14/25

3 fonts · 4 req

Heading Font

Nunito

Sans

Body Font

Metropolis-Regular

Sans18px

Contrast Ratio

1:1

36 issues

Reading Comfort

~45 CPL

Optimal (45–75)
50px
h2
30px
h3
18px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 36 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 18

Color Palette

10 unique colors
3.83:1 AA Large Light
#ffffff
Text· 13.7%
#907e81
Other· 5.9%
#100e13
Primary· 30.3%
#2f2027
Secondary· 17.7%
#513f41
Secondary· 9.1%
#794c55
Secondary· 6.6%
#1a2e53
Accent· 4.7%
#541f3b
Secondary· 3.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

24 Resources

16
Scripts
8
Styles
2
Async
1
Defer

Top Script Sources

whitbread.co.uk(12)insightful-7-corporation.com(2)s.go-mpulse.net(1)cdnjs.cloudflare.com(1)

Website Identity

Whitbread PLC

Whitbread PLC

Corporation

Welcome to Whitbread PLC. Whitbread is a leading hospitality business and the owner of Premier Inn, the UK’s biggest hotel brand.

www.whitbread.co.uk
Location detected: 🇬🇧 United Kingdomvia tld
en-GB

Social Profiles

X (Twitter)LinkedIn

Sponsored

Last analyzed: 24 May 2026 at 02:06

Historical Analysis & Change Tracking