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whirlpool.com

https://whirlpool.com· First analyzed 22 Apr 2026· Updated 22 Apr 2026
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whirlpool.com
Desktop screenshot of whirlpool.com
Mobile screenshot of whirlpool.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

54.175.185.69

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

CDN

Akamai

WAF

Akamai

Nameservers

ns2.whirlpool.com.ns.whirlpool.com.

Performance

78

Core Web Vitals

Weight

First Contentful Paint
2.5 s10%
Speed Index
3.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.7 MB
246 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Progressive Web App

PWA ReadyWeb ManifestService WorkerApple Touch IconTheme Color

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelMicrosoft Clarity

Advertising

3
Twitter AdsPinterest TagMicrosoft Advertising

CSS Frameworks

2
Tailwind CSS
Foundation

Icon Libraries

1
Font Awesome

Payments

1
Affirm

Web Servers

1
Apache

Customer Support

1
Zendesk

SEO Analysis

C64/100
19
5
1
Meta Tags15/15
Content3/12
Headings6/8
Technical16/21
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
W
whirlpool.comwhirlpool.com

Home, Kitchen & Laundry Appliances & Products | Whirlpool

Choose Whirlpool products and home appliances and trust they’ll handle your family’s chores with care. Find the right Whirlpool® Appliance to manage your needs.

Title Length57 chars

Recommended: 50-60 chars (~341px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

16/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F28/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:4,141
Token eff.:Poor Structure

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
12
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
12/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
D
277 mg
CO₂e / view
2.7 MB
Page Weight
30%
Cleaner Than
New Visitor
317 mg
vs
Returning (cached)
159 mg
Annual (10K/mo)
33.3 kg
Emission Segments
Data Center
14 mg
Network
82 mg
Device
182 mg
Resource Breakdown
JavaScript
1.4 MB
Images
521.4 KB
CSS
192.5 KB
Fonts
20.0 KB
HTML
132.5 KB
Other
455.4 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

25%Critical
Critical / Transactional

HTTPS

WAF

231d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Sectigo Limited

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

Valid From

09.12.2025

Valid Until

09.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.whirlpool.comaffresh.caaffresh.comauth.insinkerator.comauth.partners.insinkerator.combitbucket.whirlpool.comclarabridge.whirlpoolcorp.comcprod.whirlpoolcareers.com+12 more

SHA-256 Fingerprint

BC:C6:18:4B:07:01:F8:BE:BA:DD:14:80:FE:7A:5B:90:1F:C7:E2:86...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Wed, 22 Apr 2026 18:43:46 GMT
expires
Wed, 22 Apr 2026 18:43:46 GMT
link
<https://cdn.cookielaw.org>;rel="preconnect",<https://assets...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

ASPMX3.GOOGLEMAIL.com
ASPMX.L.GOOGLE.com
ALT2.ASPMX.L.GOOGLE.com
ALT1.ASPMX.L.GOOGLE.com

+1 more

Domain Information

whirlpool.com

Domain Age
27y 4m

Created

10.12.1998

Expires

09.12.2026

Last Updated

05.12.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
87/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica Neue LT W01_55 Roman

WCAG AA
72/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
15/20

4x ratio

WCAG
/25
17/25

6.07:1 min contrast

Performance
/25
16/25

1 font · 9 req

Heading Font

Helvetica Neue LT W01_55 Roman

Sans64px

Body Font

Helvetica Neue LT W01_55 Roman

Sans16px

Contrast Ratio

6.07:1

WCAG AA (≥4.5:1)

Reading Comfort

~42 CPL

Narrow lines
64px
h1
44px
h2
30px
h3
30px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.1:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 51

Color Palette

6 unique colors
2.96:1 Fail Light
#8e8e8e
Other· 35.699999999999996%
#464443
Other· 8.2%
#ffffff
Primary· 0%
#ada79a
Secondary· 2.4%

Business & Marketing Stack

9 Tools Detected

Enterprise

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Advertising

5
Facebook PixelMid-Market
Twitter/X AdsMid-Market
Pinterest AdsMid-Market
Microsoft AdsEnterprise
Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

4

Categories

9

Total Tools

2

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

connect.facebook.net(7)s.pinimg.com(2)local(2)whirlpool.sc.omtrdc.net(1)scripts.clarity.ms(1)

Website Identity

whirlpool.com

27 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.📧 Google Workspaceen-US

Sponsored

Last analyzed: 22 Apr 2026 at 18:44

Historical Analysis & Change Tracking