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wesfarmers.com.au

https://wesfarmers.com.au· First analyzed 22 May 2026· Updated 22 May 2026
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wesfarmers.com.au
Desktop screenshot of wesfarmers.com.au
Mobile screenshot of wesfarmers.com.au
Mobile

Sponsored

Hosting Provider

Unknown Provider

Site Location

🇦🇺 Australiavia tld

Performance

80

Core Web Vitals

Weight

First Contentful Paint
2.2 s10%
Speed Index
2.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
14.3 MB
52 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Sitefinity

Technology Stack

13 Technologies Detected

CSS Frameworks

3
Tailwind CSS
Foundation
Bootstrap

Analytics

3
Google Analytics
Google Analytics 4
Segment

Libraries

1
Moment.js

Other

1
Modernizr

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

Web Servers

1
Microsoft IISv10.0

Frameworks

1
ASP.NET

SEO Analysis

C67/100
19
8
0
Meta Tags7/15
Content12/12
Headings8/8
Technical18/25
E-E-A-T3/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
W
wesfarmers.com.auwesfarmers.com.au

Home - Wesfarmers

Our diverse businesses cover: home improvement, outdoor living and building materials; general merchandise and apparel; office and technology products; healt...

Description truncated.
Title Length17 chars

Recommended: 50-60 chars (~113px / 580px)

Description Length433 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    697 URLs

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    11/100
    Poor
    3 12 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    18/25
    Schema Data
    0/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:9%
    Words:536
    Token eff.:Optimal
    Sections/1K:16.8
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary28w
    Descriptive Headingsavg 3.1w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    12
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    3/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    18/100
    F
    1.81 g
    CO₂e / view
    14.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    2.07 g
    vs
    Returning (cached)
    1.04 g
    Annual (10K/mo)
    217.6 kg
    Emission Segments
    Data Center
    405 mg
    Network
    435 mg
    Device
    973 mg
    Resource Breakdown
    JavaScript
    304.6 KB
    Images
    13.5 MB
    CSS
    510.5 KB
    HTML
    11.0 KB
    Other
    959 B
    Green Hosting Not Verified
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    No WAF

    84d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    14.02.2026

    Valid Until

    14.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.wesfarmers.com.au

    SHA-256 Fingerprint

    30:2B:1E:9F:CF:25:1D:E7:6D:43:F8:E9:97:B6:C8:17:B6:AD:A6:DB...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-length
    11009
    content-security-policy
    frame-ancestors 'self'
    content-type
    text/html; charset=utf-8
    date
    Fri, 22 May 2026 14:35:52 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    wesfarmerscomau.mail.protection.outlook.com

    Domain Information

    wesfarmers.com.au

    Last Updated

    26.11.2025

    Registrar

    Domain Directors Pty Ltd trading as Instra

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Montserrat + Heuristica

    WCAG Partial
    66/100
    Readability
    /30
    24/30

    20px · LH 1.50

    Hierarchy
    /20
    15/20

    1.4x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1.34:1 min contrast

    Performance
    /25
    9/25

    3 fonts · 5 req

    Heading Font

    Montserrat

    Sans28px

    Body Font

    Heuristica

    Sans20px

    Contrast Ratio

    1.34:1

    1 issue

    Reading Comfort

    ~36 CPL

    Narrow lines
    28px
    h1
    20px
    h2
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

    Buy on MyFonts

    Color Palette

    9 unique colors
    Light
    #fefefe
    Background· 35.50000000000001%
    #004f3c
    Accent· 15.4%
    #c6ac8d
    Secondary· 10%
    #f3f0e8
    Primary· 9.8%
    #642d55
    Secondary· 9.1%
    #a17962
    Secondary· 7.7%
    #127e59
    Accent· 5.7%
    #0e2836
    Accent· 4.8%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Social Media

    1
    Twitter/X WidgetsFree

    Social widgets and sharing tools

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    24 Resources

    19
    Scripts
    5
    Styles
    5
    Async
    0
    Defer

    Top Script Sources

    local(13)snap.licdn.com(2)googletagmanager.com(2)google-analytics.com(1)images-home.com(1)

    Website Identity

    wesfarmers.com.au

    Location detected: 🇦🇺 Australiavia tld
    Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en-AU

    Social Profiles

    X (Twitter)LinkedIn

    Sponsored

    Last analyzed: 22 May 2026 at 14:36

    Historical Analysis & Change Tracking