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watchfactory.com.au

https://watchfactory.com.au· First analyzed 13 May 2026· Updated 13 May 2026
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watchfactory.com.au
Desktop screenshot of watchfactory.com.au
Mobile screenshot of watchfactory.com.au
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns08.domaincontrol.com.pdns07.domaincontrol.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
929 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5 MB
298 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Advertising

1
Microsoft Advertising

Reviews

1
Trustpilot

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B76/100
23
7
0
Meta Tags12/15
Content10/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
W
watchfactory.com.auwatchfactory.com.au

Designer Watches for Men, Women, and Kids | Watch Factory Australia

Shop designer and luxury watches for men, women, and kids at The Watch Factory, Australia's premier online destination for watches. Get 5% off your first order!

Title Length67 chars

Recommended: 50-60 chars (~414px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    7 URLs

    7 sub-sitemaps

    robots.txt

    42 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    19/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    10/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:4,279
    Token eff.:Poor Structure
    Depth:1/5

    Structured Data

    4 JSON-LD
    FAQPage×1.5(min)microdataOrganization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary237w
    Descriptive Headingsavg 3.7w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    85/100
    13
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    520 mg
    CO₂e / view
    5.0 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    594 mg
    vs
    Returning (cached)
    297 mg
    Annual (10K/mo)
    62.4 kg
    Emission Segments
    Data Center
    26 mg
    Network
    153 mg
    Device
    342 mg
    Resource Breakdown
    JavaScript
    1.3 MB
    Images
    3.4 MB
    CSS
    231.9 KB
    Fonts
    35.3 KB
    HTML
    59.9 KB
    Other
    51.8 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    65d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    19.04.2026

    Valid Until

    18.07.2026

    Subject Alternative Names (1)

    watchfactory.com.au

    SHA-256 Fingerprint

    7A:A7:4E:CD:7C:15:7A:1B:FF:3A:60:D1:59:17:7C:DE:08:C8:19:92...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fb394e4dba8f015-CDG
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-AU
    content-length
    61062
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    mx2-us1.ppe-hosted.com
    mx1-us1.ppe-hosted.com

    Domain Information

    watchfactory.com.au

    Last Updated

    08.04.2026

    Registrar

    GoDaddy.com LLC trading as GoDaddy.com

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    71/100
    Mobile Friendly9 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Jost + Barlow

    WCAG Partial
    62/100
    Readability
    /30
    16/30

    15px · LH 1.73

    Hierarchy
    /20
    13/20

    3.2x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 6 req

    Heading Font

    Jost

    Sans48px

    Body Font

    Barlow

    Sans15px

    Contrast Ratio

    1:1

    16 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    24px
    h2
    48px
    h3
    15px
    p
    Major Third
    Scale

    ⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.2x larger than body text.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFluid TypeFlesch 60

    Color Palette

    12 unique colors
    2.11:1 Fail Light
    #ffffff
    Primary· 11.7%
    #b6b2a9
    Secondary· 9.1%
    #654634
    Secondary· 23.3%
    #090906
    Secondary· 10%
    #312212
    Secondary· 9.3%
    #a78b73
    Secondary· 9%
    #0b1d2a
    Primary· 7%
    #906c4e
    Secondary· 5.9%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    4

    Categories

    4

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    15
    Async
    6
    Defer

    Top Script Sources

    watchfactory.com.au(7)googletagmanager.com(3)connect.facebook.net(2)invitejs.trustpilot.com(1)cdn.recovermycart.com(1)

    Website Identity

    The Watch Factory Australia

    The Watch Factory Australia

    Organization

    The Watch Factory is Australia’s premier online watch destination for fashion watches that offers our customer's global brands at competitive prices.

    Location detected: 🇦🇺 Australiavia tld
    GoDaddy.com LLC trading as GoDaddy.comen

    Sponsored

    Last analyzed: 13 May 2026 at 18:04

    Historical Analysis & Change Tracking